Job Posting
Senior Director of Marketing | Atlanta, GA
Overview
The Senior Director of Marketing is responsible for the strategic leadership of Atlantic Station’s brand, marketing, communications, public relations, signature events, and entire guest experience footprint. This critical leadership role develops and executes high-impact integrated initiatives that strengthen Atlantic Station’s position as a top-tier mixed-use hub, drive retail traffic and sales, support asset leasing objectives, and elevate long-term property value. The Senior Director directly guides the on-site marketing team and concierge organization, working hand-in-hand with ownership, agency partners, and media stakeholders.
Key Responsibilities
1. Strategic Marketing & Brand Leadership
- Brand Protection: Guard, strengthen, and champion the Atlantic Station brand identity across all media channels, public touchpoints, and guest interactions.
- Strategic Planning: Architect and deliver comprehensive annual marketing, digital, and public relations strategies tightly aligned with overall asset performance goals.
- Market Intelligence: Monitor consumer insights, retail trends, and Campaign Key Performance Indicators (KPIs) to continually refine approach, measure success, and report results to ownership.
2. Events, Communications & Digital Media
- Signature Programming: Lead the creative planning and operational execution of large-scale signature events, seasonal programs, and community activations that turn the property into a buzzing regional draw.
- Omnichannel Oversight: Supervise digital strategy, including website content, social media channels, targeted email marketing, creative video/asset production, and traditional advertising campaigns.
- Public Relations: Serve as the primary media spokesperson and strategic liaison for Atlantic Station with local community organizations, corporate partners, and city entities.
3. Retailer, Office & Residential Integration
- Retailer Success: Coordinate retailer marketing opportunities, multi-tenant grand openings, and exclusive in-store activations to boost sales and enhance tenant retention.
- Specialty Leasing Partner: Collaborate with the Vice President of Specialty Leasing to capture lucrative corporate sponsorships, property-wide brand partnerships, and unique revenue-generating pop-up initiatives.
- Mixed-Use Synergy: Partner with the multi-family residential and office leasing teams to build cohesive, integrated cross-programming that unifies the entire live-work-play environment.
4. Leadership & Fiscal Management
- Team Development: Direct, mentor, and foster professional growth within the on-site marketing staff, the Concierge Manager, and the guest services team.
- Budget Governance: Own the development and meticulous monthly management of complex annual marketing budgets, tracking forecasts and agency financial records.
- Vendor & Agency Management: Manage specialized public relations, creative, and digital agencies, ensuring deliverables are hit on time and within scope.