Job Posting
Marketing Manager | Fort Worth, TX
Overview
The Marketing Manager leads corporate, property and development marketing initiatives across a portfolio of mixed-use and retail destinations. This role is responsible for social media strategy, content planning, digital marketing initiatives, creative coordination, and campaign execution across corporate and property channels.
The ideal candidate is a highly organized, creative, and adaptable marketing professional who thrives in a fast-paced environment, can manage multiple priorities simultaneously, and is comfortable collaborating with executives, property teams, creative partners, and external vendors. This role requires both strategic thinking and hands-on execution.
Key Responsibilities
Social Media & Content Creation
- Develop and lead social media strategy, and content direction across corporate channels and selected properties
- Own social content calendars, scheduling, channel planning, and community engagement initiatives
- Capture onsite photo and video content using company camera equipment (Canon, DJI Pocket, drone)
- Create short-form and social-first content using platforms such as CapCut and Canva
- Partner with leadership and creative teams to develop content aligned with brand, leasing, and development priorities
- Support executive-facing social media initiatives and thought leadership content development.
Creative & Brand Support
- Coordinate and manage the development of marketing collateral including presentations, leasing materials, signage, email graphics, and pitch decks
- Maintain brand consistency across corporate and property marketing efforts
- Direct and collaborate with internal creative teams, freelancers, and external vendors to execute campaigns and initiatives
Digital Marketing & Communications
- Manage content updates and digital marketing initiatives across websites, email marketing platforms, and social channels
- Execute email marketing campaigns through platforms such as Salesforce (MailChimp and HubSpot also a plus)
- Oversee organization and tracking across multiple active marketing projects, timelines, and deliverables
- Develop and deliver marketing reporting, campaign recaps, and performance insights
- Collaborate alongside Trademark’s PR team to support press releases, media opportunities, announcements, and corporate communications initiatives
- Assist with podcast recording and production using Riverside.fm
Leadership
- Provide day to day direction and mentorship to interns and junior marketing support roles, as applicable
- Lead improvement to marketing workflows, project coordination, and content planning processes across the department
- Own project, timelines, e stakeholder communication, and prioritize deliverables across multiple initiatives
- Exercise independent judgment in day-to-day campaign execution, content planning, and vendor coordination.
Events & Marketing Support
- Lead and support onsite events, activations, and marketing initiatives as needed
- Provide occasional evening or weekend support for events and content capture
- Travel periodically for property visits, conferences, and company initiatives
Special Projects
- Complete additional marketing initiatives and special projects as assigned