Maggie Holley, firstname.lastname@example.org; 214-373-1601
Celebration of Fort Worth will include Taste of Waterside, live concert, interactive art, in-store specials, fireworks show, giveaways and more
FORT WORTH, Texas (Oct. 27, 2016) – Waterside, the new 63-acre mixed-use property at Bryant Irvin Road and Arborlawn Drive, will host its inaugural Waterside by Fort Worth “WxFW” on Saturday, Nov. 12 with a day-long festival of free, family-friendly activities.
Benefitting Tarrant Area Food Bank, Don’t Forget to Feed Me and Streams & Valleys, WxFW will celebrate all things Fort Worth: history, community, art, food, drink, health, music and giving back. Guests will enjoy healthy living demos, an interactive mural art display, Taste of Waterside, store and restaurant specials, a live concert featuring local musicians, Air Review and Jake Paleschic, a fireworks display, and more.
“WxFW is an opportunity for the community to come see everything that Waterside is all about,” said Terry Montesi, CEO, Trademark Property Co. “As we planned this project, we spent time talking to members of the community to understand what kinds of retailers, amenities and experiences would best fit their needs. Their feedback is directly reflected in this property through features like the Trinity Trails integration, an emphasis on community spaces and amenities, incorporating technology, the use of local artisans, and the re-use of many materials and assets from the original site, to name a few. Everything about Waterside is designed with the Fort Worth community in mind, and we can’t wait for them to experience it.”
All events will take place in The Grove, located behind Whole Foods Market and Taco Diner. WxFW activities will include:
- Social Running Club Training Run, 9 a.m.: Warm up for a day of activities with a 5k run.
- Yoga, 11 a.m.: Enjoy a free class with Jen the Traveling Yogi.
- Main Stage Demos and Music, 2 p.m. to 6 p.m.: Cooking and exercise demos will take place on the main stage. Local artists also will play throughout the afternoon.
- Healthy Living Demos, 2 p.m. to 5 p.m.: Cooking and exercise demos with a healthy spin will take place on the main stage.
- Taste of Waterside, 3 p.m. to 4 p.m.: Select Waterside restaurants, including Blaze Pizza, Piattello Italian Kitchen, Steel City Pops, Taco Diner and Tokyo Joe’s, will offer free samples of their signature dishes. Space is limited for this portion of the event, so early arrival is suggested. Registration will begin at 2 p.m. at the Waterside information table, located in The Grove.
- Concert, 6:30 p.m.: Enjoy a free concert from local musicians, Air Review and Jake Paleschic.
- Fireworks Show, 8 p.m.: The night will end with celebratory fireworks over the Trinity River.
- Donation Station, 2 p.m. to 8 p.m.: Guests are encouraged to support nonprofit partners, Tarrant Area Food Bank and Don’t Forget to Feed Me, with a food item or monetary donation. The first 500 participating guests will receive a Waterside reusable bag and water bottle.
- Interactive Mural Painting, 2 p.m. to 8 p.m.: Attendees can contribute to an interactive Waterside-branded art piece facilitated by local artist, Brandi Cottingham.
- Social Media Giveaways, 2 p.m. to 8 p.m.: Share photos and videos with the hashtag #WxFW to see them appear on the live social media screens in The Grove. Winners will be selected periodically throughout the day to win prizes from Waterside stores and restaurants.
- Live T-shirt Screen Printing, 2 p.m. to 8 p.m.: Trust Printshop will print Fort Worth-themed shirts on-site, available for $15 to benefit nonprofit, Streams & Valleys.
- Selfie Station, 2 p.m. to 8 p.m.: Guests can take photo booth-style pictures and share directly on social media.
- Grove Games, 2 p.m. to 8 p.m.: Lawn games, including bocce ball, Jenga and cornhole, will encourage friendly competition. Referees will teach guests how to play and facilitate games.
- In-Store Specials, 2 p.m. to 8 p.m.: Tenants including Blaze Pizza, CycleBar, Steel City Pops, Sur La Table, REI and Whole Foods Market will offer in-store food samples, specials and giveaways.
As part of its initial phase, Waterside has welcomed a number of tenants including anchors REI and Whole Foods Market, as well as Sur La Table, Taco Diner, Blaze Pizza, Tokyo Joe’s, CycleBar, and Zoë’s Kitchen. Openings will continue throughout the coming months with Piattello Italian Kitchen and Steel City Pops, as well as additional retailers and local, chef-driven restaurants.
Waterside is the first ground-up project as part of Trademark’s Conscious Place initiative, a stakeholder-driven development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning. In support of this initiative, all aspects of Waterside’s development are evaluated for their potential to educate, inspire and engage stakeholders; commitment to sustainability; and connection to the local community.
Conscious Place elements include “The Grove,” a vibrant public space designed around several heritage trees featuring micro-restaurants by local entrepreneurs, shaded outdoor seating venues with free Wi-Fi, public art by Texas artist Bob Wade made from repurposed amusement rides, playground equipment and photography, plus a community pavilion, a community promotion shed, play areas, and a 6,600-gallon water cistern that houses rainwater collected from Whole Foods’ roof and uses it to irrigate landscaping. Additional Conscious Place elements include an extension of the Trinity Trails consisting of a trailhead with a bicycle repair and air station, solar powered charging stations, an internal trail system, and a signature bridge, to name a few.
For more information about WxFW, visit watersidefw.com/wxfw.
Developed by Trademark Property Co., Waterside is a 63-acre mixed-use development at Bryant Irvin Road and Arborlawn Drive in Fort Worth, Texas. Phase I includes retail and restaurants, including anchors Whole Foods and REI, signature public spaces, and 383 multi-family units. At full build out, Waterside will be a walkable, dynamic district including 200,000 square feet of retail space and riverside restaurants, 800 multifamily residential units, hotels, office buildings and potential for additional high density single family housing, much of which will be situated along the Trinity River. Waterside is the first ground-up project developed as part of Trademark’s Conscious Place initiative, a stakeholder-driven experiential development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning. For more information, visit watersidefw.com or follow Waterside on Facebook, Twitter and Instagram.