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Victory Park to Welcome New Tenants as Construction Moves Forward on Retail, Restaurant, Residential Development

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Maggie Turner Holley

Café Victoria now open; BuzzBrews Kitchen to open this spring; Construction begins on cinema building, more retail

DALLAS (Jan. 26, 2016) – Trademark Property Co. today announced that Freshii will open a Victory Park location in summer 2016, offering its selection of healthy, environmentally sustainable meals and snacks. The 1,767-square-foot store will offer breakfast, lunch and dinner from its location on Victory Park Lane, next to Jimmy John’s.

“A number of new restaurants and food options will be added to Victory Park during the first half of 2016, which will continue to activate the early phase of the development,” said Terry Montesi, CEO, Trademark Property Co. “As new tenants continue to open and construction on the new buildings and common areas progresses, Victory Park Lane will begin to be transformed into the two-sided, pedestrian-friendly retail district we envision.”

In addition, Victory Park’s newest coffee shop, Café Victoria, is now open, offering freshly brewed coffee and pastries, and BuzzBrews Kitchen is slated to open this spring.

“As a Victory Park resident, I am thrilled to open an authentic coffee house that will have a neighborhood vibe and offer the highest quality coffee at a great price,” said Luciana Gómez, owner and operator of Café Victoria. “Opening a café like this at Victory Park has been a longtime dream of mine, and I’m thrilled about the warm welcome our neighbors have given us.”

In addition to new tenant announcements, Victory Park also has seen a number of recent construction milestones. Most recently, construction began on the multi-level, mixed-use building at Victory Park Lane and High Market Street, which will include Cinépolis Luxury Cinemas-Victory Park, an eight-screen, 700-seat luxury theatre; a for-rent residential component consisting of 285 units; 20,000 square feet of ground floor retail; and a 640-space parking garage.

Retail development is also active on the west side of Victory Park Lane, where construction is underway on the unfinished parking garage across from the W Dallas – Victory Hotel to add 22,000 square feet of retail and restaurant space, and a dramatic, 2,600-square-foot, second-floor covered patio connected to a signature restaurant at the northeast corner of the garage. Completion is slated for summer 2016.

Victory Park currently features more than 160,000 square feet of retail, restaurant and entertainment space, including: Buda Juice, Café Victoria, Chad Rookstool Salon, Classic Pilates, Cook Hall, Hard Rock Café, The Hangar, Havana Social Club, House of Blues, Jimmy John’s, Joanna Czech, Kenichi, Medina Oven & Bar, Metro Tickets, Naga Thai Kitchen & Bar, Olivella’s Neo Pizza Napoletana, Read Between the Lines, Shooters, Simply Elegant – Dallas, Victory Park CrossFit and Victory Tavern. In addition, Cinépolis USA will join Victory Park in 2017.

Victory Park currently contains 160,000 square feet of retail, restaurant and entertainment space, with an additional 88,000 square feet planned; 621,000 square feet of Class-A office tenants with another 455,000 square feet planned in Hines/Cousins’ Victory Center office tower; the 252-room W Dallas – Victory Hotel; and more than 1,700 residential units, with another 1,799 units either planned or under construction.

About Victory Park

Victory Park is a 75-acre mixed-use development in downtown Dallas surrounding the American Airlines Center, home of the Dallas Mavericks and Dallas Stars. Victory Park features more than 160,000 square feet of retail, restaurant and entertainment space; 621,000 square feet of Class-A office space; the 252-room W Dallas – Victory Hotel; more than 1,700 residential units; and the Perot Museum of Nature & Science. Victory Station provides access to DART Light Rail and the Trinity Railway Express. The popular 3.5-mile jogging and bicycle path, The Katy Trail, is also directly accessible. Victory Park is a property of UST XVI Victory Park, a German real estate investment fund managed by affiliates of Estein & Associates USA, Ltd. based in Orlando, Florida. UST XVI became an equity owner of Victory Park in 2005 and the sole owner of the Victory Park buildings in 2009. For more information about Victory Park visit Connect with Victory Park on Twitter @VPDallas and at

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 100 employees is responsible for close to 6.2 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at Highland Village (Highland Village, Texas), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit or interact on Facebook, Twitter and Instagram.


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