Trademark Property Co. Closes On Fort Worth Waterside Development

FORT WORTH, Texas (October 14, 2014) –Trademark Property Company, in partnership with Sarofim Realty Advisors, has closed on the acquisition of 63 acres of infill land located on the Trinity River at Bryant Irvin Road and Arborlawn Drive that will be home to Waterside, a new, mixed-use development and Trademark’s first “Conscious Place.”

C1 Final Waterside Overview_Cropped

Phase I construction begins on October 20 and will include anchor tenant Whole Foods Market, retail, restaurants, and 375 high-end, multifamily rental homes built by Transwestern Development Company. The 45,000-square-foot Whole Foods Market, the first in Fort Worth, will include features uniquely tailored to Waterside, including a large outdoor seating area, and materials re-used from the existing property. Ultimately, Waterside will include 200,000 square feet of retail space and riverside restaurants, 20 acres of residential, 200,000 square feet of office space, and two hotel sites. Trademark hosted over 15 community engagement meetings to gather input on architecture, amenities and more to ensure that the project is customized to meet the needs and aspirations of the local community. Phase I is slated to open spring 2016.

Inspired by Trademark’s involvement with Conscious Capitalism Inc., “Conscious Place” is a next-generation, sustainable development model being implemented at Waterside in partnership with Whole Foods Market as a place of commerce, community and meaning. It is designed to engage guests and bring people together by educating, inspiring, hosting and raising awareness in a natural and inviting environment and will offer everything from pet parks, urban gardens to solar power charging stations and ‘information stations’ with interactive displays.

“We have a vision of what this landmark site and its river frontage can become and how it will tie directly to our new ‘Conscious Place’ initiative,” said Trademark CEO Terry Montesi. “We are creating a district that reminds us about the importance of healthy living, sustainability, and connecting with and being involved in the community. This is the best opportunity ever to live out our purpose statement ‘to be extraordinary stewards, enhance communities and enrich lives’ and partner with a world class, purpose-driven retailer like Whole Foods Market.”

One of Waterside’s best examples of “Conscious Place” will be the district’s vibrant public space, The Grove. It is an area being designed around several heritage trees and will include local micro-restaurants, multiple outdoor seating venues, public art, gathering spaces, a community pavilion, a community promotion shed, and play areas for both children and adults.

Upon completion, Waterside will be a walkable district with dynamic shopping, leisure activities, offices, hotel and residential living situated along the Trinity River. The amenity package includes a new extension of the Trinity Trails, which consists of a trailhead with a bicycle repair and air station, chilled filtered water for re-fillable bottles, an internal trail system, a signature bridge, canoeing, paddle boarding, kayaking, urban garden, and a riverfront amphitheater.

Trademark purchased the land from Bryant Irvin Recreation Complex (CERA), formerly Lockheed Martin Recreation Association, which owned 81 acres at the future location of Waterside.

Trademark has partnered with San Francisco-based Field Paoli as lead architect and Denver-based Stantec Vibe in charge of placemaking, environmental graphics and landscape. Additionally, Ft. Worth based Kimley Horn & Associates will lead the civil engineering efforts with EMJ Construction building the project.

For leasing information contact Fremon Baker at 817.810.5323 or email

For development information contact Edward Manuel at 817.810.5305 or email

Media Contact:
Sydney Townsend –  – 214-373-1601 or 972-979-9351

About Sarofim Realty Advisors

Sarofim Realty Advisors is a registered investment advisor founded in 1982 that provides real estate investment management services to a select number of long-term clients. Clients include a diverse and distinguished list of endowments, foundations and other institutions, including some of the nation’s largest pension funds.

For media inquiries, please contact our press office:

Liana Moran
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