Trademark Doubles Down on Experiential Retail with Hire of Steelman

RE Journals|July 21, 2020

Trademark Property Company, a Fort Worth-based retail and mixed-use development, investment and institutional services firm, has tapped Chuck Steelman as Vice President of Experience.

“In order to thrive, brick-and-mortar retail must offer customers an experience that e-commerce can’t give them. This is why we are doubling down on creating experiences, partnerships and community connections,” said Terry Montesi, CEO, Trademark Property Company. “Amidst the COVID-19 pandemic, now is a time to be especially creative in how we make connections in unique, but safe, ways. With his extensive background in VIP services and event programming, Chuck will help properties across our portfolio focus on guest experience and fostering true community, virtually or in person.”

In this role, Steelman will develop unique programming at Trademark’s properties across the country through events, partnerships and other programs. Special focus in the short term will be placed on….

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