Netflix will open the first two locations of its permanent entertainment venue concept “Netflix House” in late 2025, and has plans to open a third in 2027.
As previously announced, the initial spots include Philadelphia at King of Prussia Mall and in Dallas at Galleria Dallas. The newly set third location will be on the Las Vegas Strip at BLVD Las Vegas.
The more than 100,000-square feet Netflix House venues will feature experiences inspired by the streamer’s most popular IP, including “Wednesday,” “Squid Game,” “One Piece” and “Stranger Things.”
New immersive experiences specifically created for the first two Netflix House locations include “Stranger Things: Escape the Dark” in Dallas, and “Wednesday: Eve of the Outcasts” and “One Piece: Quest for the Devil Fruit” in Philadelphia. The Dallas location will also house “Squid Game: Survive the Trials,” a permanent version of “Squid Game: The Experience,” which previously debuted in other cities, including New York.
Both the Philadelphia and Dallas Netflix Houses will also have their own versions of Netflix Bites, a Netflix-inspired restaurant that opened earlier this year in Las Vegas.
In addition to these initial offerings, Netflix is planning future experiences and rotating installations surrounding shows and movies including “Bridgerton,” “Love is Blind,” “The Floor is Lava,” “Big Mouth,” “Outer Banks,” “Money Heist,” “A Knives Out” franchise and Army of the Dead. Specific integrations and the list of stories featured is to be announced.
While these mark the first permanent, brick-and-mortar experience venues owned and operated by Netflix, the streamer says it has already launched more 40 unique experiences to date and reached 10 million fans across 450 openings in 300 cities around the world, including “The Queen’s Ball: A Bridgerton Experience,” “Bridgerton Candle Light Experience,” “Stranger Things: The Experience,” “Stranger Things: The First Shadow,” “Squid Game: The Experience,” “The Perfect Bite,” and Netflix Bites Vegas.
“Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop and taste,” Netflix chief marketing officer Marian Lee said Tuesday during a presentation at Cannes Lion. “This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years – whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession. With fresh experiences dropping regularly, there’s always a new reason to come back. We are thrilled to welcome our new neighbors in Philadelphia, Dallas, and Las Vegas to explore Netflix in a whole new light, enhanced by the unique charm and culture of each city.”
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