Press Releases

First Street Napa Launches Fundraising Campaign to Benefit Napa Valley Community Foundation Disaster Relief Fund

Media Contacts:
Hilary Burns
First Street Napa

Maggie Holley
Trademark Property Co.

First Street Napa co-developer Trademark Property Co. to match up to $50,000 in donations

Napa, Calif. (October 30, 2017) – In support of those affected by the devastating Napa Valley fires that displaced thousands of area residents, the owners of First Street Napa partner Trademark Property Co. will match up to $50,000 of donations to the Napa Valley Community Foundation (NVCF) Disaster Relief Fund. By donating with Trademark Property Co. through their match initiative, benefactors’ tax-deductible contributions will ultimately double their donation impact.

First Street Napa has launched fundraising efforts for the NVCF Disaster Relief Fund where donations will go directly towards meeting Napa Valley’s immediate and long-term recovery efforts. NVCF is paid a nominal 5 percent administrative fee for the efforts of their seven-person team to help cover direct expenses of the foundation.

The fundraising is part of a company-wide effort by First Street Napa developer Trademark Property Co. to activate its mixed-use properties nationwide, bringing together tenants, financial partners, and the community to help those impacted by recent natural disasters throughout the United States. As part of this campaign, the owners of Trademark have pledged to match up to $50,000 in donations.

The community is encouraged to donate online at or by texting 56512.

“Our thoughts and prayers are with all of those who have suffered tremendous loss as a result of the recent wildfires, and we are thankful to all the first responders” said Terry Montesi, CEO of Trademark Property Co. “As a company with ties to Napa, we want to be there for the community in its time of need.  We, more than ever, have an unwavering commitment to providing this community the desired ‘town center’ that we have set forth to create in downtown Napa. We look forward to seeing Napa Valley rebuild to be stronger than ever before.”

“We are humbled by the outpouring of donations from our local businesses and residents within the Napa Valley community and beyond. These donations allow us to provide critical resources to those who need it most in this time of need,” said Napa Valley Community Foundation President, Terence Mulligan. “We are grateful to First Street Napa and Trademark Property Co. for their commitment to our community and their dollar-matching contribution.”

First Street Napa and Trademark are partnering with the Napa Valley Community Foundation’s Disaster Relief Fund to administer the fundraising campaign. NVCF convenes decision-makers from non-profits and local government to assess urgent needs, identify short term gaps and gather information that will inform long-term recovery efforts. Grants will go to a select group of trusted nonprofit service providers who are helping with temporary shelter, meals, medical care, child care, transportation, health and mental health, care of animals, legal/advocacy services, and human and social services.

The fundraiser is part of Trademark’s Make a Difference initiative, which encourages community service at all levels of the company. Trademark’s employees and properties serve through volunteerism, property-level efforts to raise awareness and funds, partnerships with community organizations and through implementing Conscious Place initiatives on property.


About First Street Napa

First Street Napa is a 325,000-square-foor mixed-use development located in the heart of Downtown Napa scheduled to begin opening in phases this fall and throughout 2018.  Spanning three city blocks, First Street Napa will feature 45 fashion and specialty retailers, innovative restaurants and wine bars, creative class office space, and Archer Hotel Napa, the tallest building in Napa Valley with 145 guest rooms, 40 suites and an incredible rooftop bar.  Catering to the local Napa community and visitors alike, First Street Napa invites people to shop, dine, relax, work and indulge in an environment complete with exceptional landscaping, living walls, seating areas and locally curated art and design.  First Street Napa’s retail, agrarian landscaping, approachable dining and wine country charm make this destination unmistakably Napa.  Current shops and restaurants open include Brown Estate’s Brown Downtown tasting salon, Compline wine bar + restaurant + bottle shop, Eiko’s Sushi and Napa Valley Jewelers.  Shops and restaurants announced to open include Charlie Palmer Steak, Lush Cosmetics, Maris Collective, Overland Sheepskin Co., with more to be announced in the upcoming months.  For more information, please visit

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Celebrating its 25th anniversary in 2017, Fort Worth, Texas-based Trademark has invested in or developed more than 11.8 million square feet of retail and mixed-use assets worth more than $2.5 billion. Trademark’s experienced team of 120 employees is responsible for approximately 6.6 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Perkins Rowe (Baton Rouge, La.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit or interact on Facebook, Twitter and Instagram.

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