Overview

This position will lead the strategic formation and the day-to-day execution of the marketing plan for Annapolis Town Center in Annapolis, MD. Annapolis Town Center is a vibrant, open-air mixed-used development that serves the Annapolis market and surrounding communities. The Marketing Director assists with all operating aspects of the center and is responsible for leading the marketing efforts of the property which includes the management, oversight and implementation of strategies and tactics for tenant productivity, community relations, special events, programming, digital marketing strategy, public relations and advertising in an effort to achieve the property’s goals. The Marketing Director will establish a working relationship with the General Manager and other center staff along with Trademark corporate teams, contractors, vendor agencies/freelancers, media, community leaders and tenants. The Director will also be asked to solicit sponsorships and help generate non-traditional revenue for the property. Director must be proficient in budget preparation, expense monitoring and budget re­forecasting.

job description

• Develops, plans, and implements an annual marketing plan and budget, including property and market research, property goals and objectives, strategies and tactics.
• Manages the marketing budget in order to maximize property traffic and sales.
• Plans and directs serves as the primary liaison for the advertising, public relations, special events, sales promotions, community programming, and retailer relations activities for the property to drive strategy and execution.
• Plans, implements, attends and oversees event management and related activities
• Fully implements and manages all aspects of the properties digital program to include website, social media content, and administration of digital signage/advertising programs and associated content.
• Collaborates with the Trademark corporate marketing team to implement innovative technologies aimed at enriching the customer and tenant experience, both on and off property.
• Establishes a tenant relations program and provides assistance with merchant strategies, research and sales promotions. Serves as a main point of contact to all tenants.
• Enhance Guest Services programming, along with General Manager
• Works with development and placemaking teams on re-development efforts, messaging, and content curation as needed.
• Manages and proactively builds and maintains lead-generation efforts, assists with pop-up programming and builds consumer database.
• Secures cash/trade sponsorship of special events and community programs and finds innovative ways to generate additional income.
• Reviews and prepares monthly report of results and accomplishments.
• Along with General Manager, supervises the selection and operation of seasonal decor and related holiday activities including holiday photo program.
• Gathers and analyzes market information in order to provide recommendations to Ownership as to the proper brand positioning for the property.
• Serves as Manager on Duty in absence of the General Manager (including some Saturday, Sunday or Holiday coverage).
• Assists the General Manager in the representation of the property at the Chamber of Commerce, Visitors Bureau, Tourism organizations and other miscellaneous civic organizations.
• Other duties as assigned.

Qualifications

• Bachelor’s degree from an accredited institution in marketing, communications, public relations, or a related field of study.
• Five + years of experience in marketing, pr, digital communications or events.
• Proficient in digital and print communications.
• Event management experience.
• High performing ability to organize, time management and maintaining deadlines.
• Ability to maintain strong interpersonal skills with stakeholders, management, consumers and people at all levels in the organization.
• Self-starter with high energy, ability to problem solve and works well under pressure.

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