New property name, logo part of $100 million redevelopment
NAPA, Calif. (Nov. 18, 2015) – Zapolski Real Estate and Trademark Property Co. today launched a rebrand of the group’s Napa Center mixed-used development, unveiling a new name – First Street Napa – and corresponding new logo for the 380,000-square-foot property, located in the heart of Downtown Napa, Calif.
With two-and-a-half blocks of First Street frontage, the name First Street Napa was selected to highlight the property’s prominent location in the heart of the booming downtown core, serving as a placemaking mechanism for residents and visitors to the Napa Valley.
“Downtown Napa, and First Street specifically, is the only place in the Valley where a large concentration of synergistic shopping, lodging, and food and beverage venues can be delivered in a rich and authentic urban mixed-use environment,” said Todd Zapolski, principal, Zapolski Real Estate. “Based on this, the name First Street Napa was a natural fit for the property. We see immense opportunity here, and we’re being incredibly strategic in all aspects of this project – from land acquisition to naming – to make sure that we continue to transform Downtown Napa with the critical mass of retail and restaurants that the market needs.”
The new name and logo are part of a $100 million, 380,000-square-foot property redevelopment which will add approximately 40+ shops and restaurants and a 183-room boutique luxury Archer Hotel to First Street Napa. Additional redevelopment improvements will include new hardscape and landscaping, seating areas, water features and a public art program.
“Our redevelopment efforts are focused on transforming First Street Napa into a walkable multipurpose urban district and leisure destination with a compelling mix of shops and culinary venues, as well as locally curated art, landscaping, amenities and special events that personify Napa style,” said Tommy Miller, managing director and chief investment officer, Trademark Property Co. “The name First Street Napa, along with the supporting brand and logo, embodies that vision and brands the property as a central piece of Downtown Napa.”
Redevelopment efforts are currently underway with completion of the retail components slated for spring 2016 and Archer Hotel completion slated for spring 2017.
FIRST STREET NAPA
Slated to open in fall 2016, First Street Napa, formerly Napa Center, will transform the Napa Valley experience, creating a walkable, high energy gathering place for residents and tourists alike to shop and dine. Led by Zapolski Real Estate and Trademark Property Co., construction is underway on a $100 million, 380,000-square-foot redevelopment which will add approximately 40+ shops and restaurants and a 183-room boutique luxury Archer Hotel (slated to open spring 2017) to surging Downtown Napa. Additional enhancements will include new hardscape and landscaping, seating areas, water features, a locally curated public art program and improved connectivity within the downtown area. For more information, visit www.shopnapacenter.com.
Zapolski Real Estate, LLC (ZRE) is a privately-owned, fully integrated real estate investment, development and management firm with a geographic emphasis on the East Coast (office in Durham, NC) and Northern California (office in Napa, CA. With a focus on the acquisition, development and redevelopment of retail, office, multi-family and mixed-use properties, ZRE currently operates over 1 million square feet located in four states primarily for its own account. For more information, please visit www.zapolskire.com.
About Trademark Property Co.
Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 100 employees is responsible over 6.2 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), Napa Center (Napa, Calif.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at Highland Village (Highland Village, Texas), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit www.trademarkproperty.com.