Watters Creek Opens Ann Taylor, Celebrates Record Black Friday Traffic


Kelle Jackson
Jackson & Flagg Public Relations
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Allen, Texas (November 30, 2011) – Recently opened new stores at Watters Creek, a one million square-foot mixed-use development, were a big draw for Black Friday shoppers, resulting in a 3% traffic increase from last year.

New retailer Anthropologie opened its doors early to Black Friday shoppers at 6 a.m. Other newly opened stores at the center include: Oil & Vinegar, a one-of-a-kind retail store specializing in a collection of bread-dipping, cooking and high-quality extra virgin olive oils and aged vinegars; Ann Taylor featuring an assortment of chic career and casual separates, dresses, tops, weekend wear, shoes and accessories; Soma Intimates known for their luxurious lingerie, sleepwear, active wear and patented Vanishing Edge Collection; and Amabel Designs offering an extensive selection of fashion costume jewelry.

Shoppers also lined up to take advantage of the Watters Creek Black Friday holiday door buster promotion that included a free gift card with purchase. The event generated in excess of $100,000 in one day sales for the center. A similar gift card with purchase event is planned the day after Christmas.

About Watters Creek

Come see why Watters Creek was named “Best New Shopping Center 2010” by D Home, the special 52-acre setting features a resort-style design with pond and running creek, open green space, more than 500 trees and lush landscaping, as well as interactive public art. The mixed-use development offers 1.15 million sq. ft. of retail, restaurant, office space and high-end loft apartments. When the property opened in May 2008 it was the first retail development in the State of Texas to be LEED certified by the U.S. Green Building Council. Watters Creek at Montgomery Farm is located at U.S. 75 and Bethany Drive at 970 Garden Park Drive in Allen, Texas. For more information call 972-747-8000 or visit www.watterscreek.com.

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