Press Releases

Trademark Uses Redevelopment Momentum to Bring Exciting New Concept Stores to Fort Worth’s WestBend

First stand-alone store in U.S. of digitally native wholesaler johnnie-O opens at WestBend

March 31, 2021

FORT WORTH, TX. (March 31, 2021) – Through redevelopment and forward-thinking leasing efforts,  Trademark Property Company, mixed-use investor, developer and operator, welcomes the first stand-alone store of digitally native lifestyle men’s brand, johnnie-O.

“Even with the vast changes and pressure currently occurring in the retail industry, it is a good sign in leasing that we were able to attract the first stand-alone store of such a well-known brand to our WestBend property,” said Terry Montesi, CEO of Trademark. “The area’s demographics, including proximity to TCU, and the retail mix were a draw to johnnie-O. And we whole-heartedly embrace ‘clicks-to-bricks.’”

The new johnnie-O store, along with the recent opening of Market by Macy’s and Zaap Kitchen, and the coming-soon location of Mamaka Bowls, brings WestBend’s number of tenants to 17. The 278,000-square-foot mixed-use development is located in Fort Worth’s University District, offering a walkable urban district with access to retail, restaurant and office space, with current tenants such as Dry Bar, Warby Parker, Dear Hannah, Pressed Juicery, Woodhouse Day Spa, SusieCakes and Ascension Coffee.

Originally created as a wholesaler and online brand, johnnie-O brings its high-quality men’s apparel combination of east coast prep and west coast causal directly to consumers in its first brick-and-mortar store in the U.S. While the brand could be formerly purchased at several retail locations across the country and online, this is the first stand-alone physical johnnie-O store. This location features the signature johnnie-O essences of sharp and casual, classic and current men’s apparel, ranging in sizes small to XXL, along with accessories, shoes and pieces from its various collections.

“We are excited to have our first stand-alone store at WestBend, as it is a great outdoor shopping center with a good mix of retailers, and we see it as a perfect fit for the johnnie-O brand,” said Chris Knott, Chief Merchandising Officer, johnnie-O. “This is a great time to expand our brand and be able to bring our unique take on men’s lifestyle fashion directly to consumers in a store where everyone has johnnie-O in their DNA.”

Market by Macy’s recently opened its second boutique version of the department store, offering women’s, men’s and children’s apparel, with beauty, accessories and gifts, at WestBend. This location also provides customers with product pick-up options, including buy online, pick up in store (BOPIS) and ship from store. The concept’s only other location is at Southlake Town Square in Southlake, Texas.

Additionally, Zaap Kitchen Lao and Thai Street Eats just opened its first Tarrant County location at WestBend. Mamaka Bowls, a smoothie and acai bowl restaurant that currently has locations in Fayetteville, Arkansas, and Waco, Texas, will open its first DFW location at WestBend this summer.

Trademark’s portfolio of mixed-used and retail properties includes a number of other popular Texas centers, such as Galleria Dallas, Waterside in Fort Worth, Watters Creek in Allen, La Palmera in Corpus Christi, and Market Street – The Woodlands in Houston. In addition to the current portfolio, Trademark previously worked on notable redevelopment projects like Victory Park and Preston Oaks in Dallas and Rice Village in Houston. The Trademark portfolio extends to other properties across the country, including Zona Rosa in Kansas City, Missouri, Annapolis Town Center in Annapolis, Maryland, Bridgewater Commons in New Jersey, North Point in Atlanta, and Saddle Creek in Germantown, Tennessee. Trademark’s portfolio encompasses 17 mixed-use, retail and lifestyle projects totaling 10.7 million square feet operated by the company across the U.S.

About Trademark Property Company

Trademark Property Company is a full-service real estate firm focused on investments, development and institutional services of experiential, mixed-use and daily needs properties. In its 29 years of business, Fort Worth, Texas-based Trademark has invested in, developed or redeveloped 21 million square feet of mixed-use, multifamily and retail assets worth $4.5 billion. Trademark’s experienced team of more than 185 employees is currently responsible for a 17-property portfolio totaling approximately 10.7 million square feet of mixed-use and retail projects across the country. A leader in navigating the changing mixed-use real estate landscape, Trademark’s purpose is to be extraordinary stewards, enhance communities and enrich lives. For more information, visit or interact on Facebook, LinkedIn and Instagram.


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