Press Releases

Trademark to Lead The Repositioning of North Point

January 11, 2021


Media Contact: 
Sydney Townsend, Sunwest Communications; 469.547.0201  

ALPHARETTA, Ga. (Jan. 11, 2021) – Trademark Property Company, operator, developer, investor and institutional services firm, has been engaged to manage, lease and evaluate redevelopment opportunities for North Point, a 1,337,842-square-foot shopping mall in Alpharetta, Georgia.

Located at the intersection of Interstate 400 and Encore Parkway, bordering North Point Parkway, North Point is a shopping, dining and entertainment destination in the heart of Atlanta’s affluent North Fulton County market. The enclosed mall features 129 stores and restaurants, including Dillard’s, JCPenney, Von Maur, H&M, Macy’s, Sephora, AMC Theaters and The Cheesecake Factory.

“Alpharetta and North Fulton County is Metro Atlanta’s premier suburban market experiencing immense growth,” notes Jeff Johnson, Executive Vice President, Trademark Property Company. “Mixed-use and retail repositioning is clearly the path to long-term sustainability moving forward. We are excited to work with the city, tenants and other stakeholders in transforming North Point for long-term success – this is truly a top regional location for a variety of uses.”

Trademark has a 28-year track record as a value-add operator, developer, investor and advisor to institutional investors, helping retail and mixed-use properties evolve to meet the needs and aspirations of the community. As a leading mixed-use operator and developer, Trademark is committed to making a difference and being an extraordinary steward for all North Point stakeholders as the property transitions owners.

Trademark’s portfolio of retail and mixed-used properties includes a number of popular enclosed shopping centers, such as Galleria Dallas, Bridgewater Commons in New Jersey, and La Palmera in Corpus Christi, Texas. The Trademark team has also worked on several notable redevelopment projects like Victory Park in Dallas and Rice Village in Houston, as well as WestBend in Fort Worth, Zona Rosa in Kansas City, Mo., Annapolis Town Center in Annapolis, Md. and Saddle Creek in Germantown, Tenn. The addition of North Point expands Trademark’s portfolio to 17 retail, lifestyle and mixed-use projects totaling 10.7 million square feet operated by the company across the U.S.

About Trademark Property Company

Trademark Property Company is a full-service real estate firm focused on investments, development and institutional services of experiential, mixed-use and daily needs properties. In its 28 years of business, Fort Worth, Texas-based Trademark has invested in, developed or redeveloped 19.5 million square feet of retail and mixed-use assets worth $4.5 billion. Trademark’s experienced team of more than 160 employees is currently responsible for a 17-property portfolio totaling approximately 10.7 million square feet of retail and mixed-use projects across the country. A leader in navigating the changing retail landscape, Trademark’s purpose is to be extraordinary stewards, enhance communities and enrich lives. For more information, visit or interact on Facebook, LinkedIn and Instagram.


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