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Trademark Taps Jencey Keeton as Director of Corporate Marketing

Media Contact: Maggie Holley, 214.373.1601

Former Digital Brand Manager for Fossil to lead Trademark’s marketing and communications

FORT WORTH, Texas (November 30, 2016) – Trademark Property Co., the Fort Worth-based retail and mixed-use development, investment, and institutional services firm, has welcomed Jencey Keeton as its new Director of Corporate Marketing. With 12 years of experience in retail and entertainment brand strategy and marketing, Keeton will lead the marketing and communications initiatives for Trademark and its 17 properties.

In 2017, Keeton will focus on implementing a consumer insights program, leveraging mobile and social data collection and analysis, to create more effective property marketing and drive targeted campaigns benefitting customers, retailers, development and leasing teams.

“Trademark is pleased to have someone with Jencey’s expertise at the helm of our marketing team,” said Terry Montesi, CEO, Trademark Property Co. “As marketing moves more and more to digital, her expertise in digital marketing and background in experiential retail will be instrumental in evolving the marketing strategy for Trademark and out properties.”

As the Digital Brand Manager for Global Marketing at Fossil, Keeton steered digital brand strategy for the company’s social media, website, email, blog and influencer programs, consistently growing the brand’s social audience by more than 100 percent, year over year. In addition, she piloted progressive first-to-market programs for digital promotions, contests and user generated content (UGC) campaigns that flowed into Fossil retail stores and all customer touch points. Keeton also excelled at the AT&T Performing Arts Center where she served as Digital Marketing Manager, launching a revolutionary new website with waiting room capability, mobile site and app, as well as piloting influencer programs and data-driven campaigns. Keeton is also the founder of Social Yum Yum, a blog covering the latest digital trends, interviewing creators and providing tips and tricks. Her past experience also includes Clear Channel Radio, Reach Media and RJ Reynolds.

Keeton has spoken at a number of industry conferences and webinars including Brand Innovators, Social Media Today and eTail West. Keeton earned her Curalate Certificate in 2016 and has been a member of since 2013. She received her bachelor’s degree in Business Administration from the University of Texas at Dallas. 

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 120 employees is responsible for approximately 6.8 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Perkins Rowe (Baton Rouge, La.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit or interact on Facebook, Twitter and Instagram.

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