FOR IMMEDIATE RELEASE
Maggie Holley, Sunwest Communications
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Trademark hires Taylor Cantrell to lead new program
FORT WORTH, Texas (Feb. 15, 2018) – Trademark Property Company is putting its stake in the ground when it comes to pop up and clicks-to-bricks retail by launching a new Pop Up program at its mixed-use properties across the United States.
The Pop Up program is designed to offer emerging and e-commerce brands the opportunity to generate revenue, increase brand awareness and engage with customers in a brick-and-mortar format that for some brands, might otherwise be out of reach. To attract retailers, Trademark will offer leasing incentives, like existing storefronts, shorter term leases, fully built-out, ready to occupy spaces, flexible lease structures and marketing support.
“We see incredible win-win opportunities in pop up retail,” said Terry Montesi, CEO, Trademark Property Company. “As owners, pop ups allow us to test a concept or business model to see how our customers respond. For retailers, the leasing incentives give them an opportunity to establish a physical store, test a new product or market, and introduce their brand to an entirely new audience with less risk. It’s a model that is responsive to evolving customer expectations, and we’re excited to be taking it to scale.”
As part of its Pop Up program, Trademark has also invested in leasing technology that allows potential pop up tenants to take 3D tours of available space virtually and apply for a lease via trademarkproperty.com/pop-up.
Trademark has tapped Taylor Cantrell to lead the program. Cantrell joins Trademark from Venture Commercial, where she focused predominantly on specialty fashion tenant rep and spent time on both coasts identifying new concepts to bring to the Texas market. She holds a bachelor’s degree in marketing from the University of Alabama.
Click here for additional information about Trademark’s Pop Up program.
About Trademark Property Company
Trademark Property Company is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. In its over 25 years of business, Fort Worth, Texas-based Trademark has invested in or developed more than 11.8 million square feet of retail and mixed-use assets worth more than $2.5 billion. Trademark’s experienced team of 120 employees is responsible for approximately 6.5 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: 5000 South Hulen (Fort Worth, Texas), Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Perkins Rowe (Baton Rouge, La.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit www.trademarkproperty.com or interact on Facebook, Twitter and Instagram.