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Trademark Property Company Receives Approval for Multifamily Community on Lemmon Ave.

The multifamily-led, mixed-use development will transform a popular corridor in Dallas’ Oak Lawn District

DALLAS (June 10, 2024) – On the heels of its multifamily development that broke ground in Q4 2023, Trademark Property Co. (Trademark) today announced it has received unanimous approval from Dallas City Council to rezone 3900 Lemmon Ave. as a multifamily and retail community. The mixed-use development will include more than 400 apartments, pocket parks, an amenity terrace and a ground-floor restaurant space, among other amenities.

The complex will be three to seven stories and cover three acres on the corner of Lemmon Ave. and Reagan Street, adding walkability to a busy section of the Oak Lawn district. Nestled between Dallas’ Highland Park and Uptown neighborhoods, the community will be a seamless addition to the Oak Lawn’s lively atmosphere and will preserve many specimen trees. Designed by Dallas architect GFF, the development will be a sustainable, elevated living experience created to serve Dallas’ growing population.

“With over 8.1 million people calling Dallas-Fort Worth home, the metroplex continues to see exponential growth year-over-year,” said Chad A. Colley, Trademark’s Multifamily and Mixed-use Partner. “With an expected surge in demand for high quality housing over the next year, we are excited to bring a best-in-class housing opportunity to the vibrant Oak Lawn neighborhood. We have worked closely with the Oak Lawn Committee, planning commission and city council on our objectives behind this project, and are thrilled to reach the first step in bringing it to life.”

Earlier this year, Trademark broke ground on The Vickery, its 321-unit mixed-use residential project just South of Downtown Fort Worth. Expected to deliver first units in Fall 2025, the community will be sustainably built and feature 307 upscale apartments, 14 townhomes, 5,000 square feet of retail/restaurant space, as well as multiple parks, pickleball, a coworking lounge, and other Class A amenities.

In addition to The Vickery, Trademark’s mixed-use, retail and institutional services portfolio includes Galleria Dallas, Lincoln Square, Left Bank, WestBend, Waterside, 5000 S Hulen and Alliance Town Center in Dallas-Fort Worth; Market Street – The Woodlands in The Woodlands (Houston); Great Hills Market & Station in Austin, Texas; La Palmera Mall in Corpus Christi, Texas; Zona Rosa in Kansas City, Missouri; Saddle Creek in Germantown (Memphis); Annapolis Town Center in Annapolis, Maryland; North Point in Alpharetta (Atlanta); First Street Napa (California); Legacy Place in Palm Beach Gardens (Florida); and Perkins Rowe in Baton Rouge, Louisiana.

About Trademark Property Company:

Trademark Property Company is a full-service real estate firm focused on investments, development, and institutional services of retail, multifamily, office and mixed-use properties. Fort Worth, Texas-based Trademark has invested in, developed, or redeveloped 21 million square feet of mixed-use, multifamily, and retail assets worth $4.7 billion. Trademark’s experienced team of more than 135 employees is currently responsible for a 17-property portfolio of over 8 million feet of mixed-use and retail projects across the country. A three-decade leader in navigating the changing mixed-use real estate landscape, Trademark’s purpose is to be extraordinary stewards, enhance communities and enrich lives. For more information, visit or interact on Facebook, LinkedIn and Instagram.

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Liana Moran
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