Fort Worth, TX (June 23, 2025) – Trademark Property Company (Trademark), a mixed-use investor, developer, and operator, announces the hiring of Sarah Uren as Vice President, Ancillary Revenue. Uren will be responsible for evolving Trademark’s specialty leasing program and overseeing short-term, experiential pop-ups and other ancillary revenue opportunities across Trademark’s retail and mixed-use portfolio.
“As Trademark continues to expand its portfolio, it became clear that we needed a dedicated leader to build an ancillary revenue program that could match our ambition,” said Jamie Cox, Senior Vice President of Property Operations. “With her deep well of expertise, we’re confident that Sarah’s leadership will unlock new opportunities, enhance property activations, and support the kind of engaging, experience-driven retail today’s consumers are seeking.”
In her new role, Uren will lead the restructuring of Trademark’s specialty leasing program, working collaboratively with the leasing, development, and asset management teams. From experiential pop-ups to seasonal activations to long-term brand partnerships and sponsorship and advertising opportunities, her work will support entrepreneurs, small businesses, and national tenants alike. Uren’s first priority will be finalizing holiday pop-up plans and addressing immediate vacancies, with a goal of increasing NOI and occupancy through creative, revenue-generating activations.
“There is considerable opportunity in the ancillary revenue sector that can drive real, profitable impact at the destinations that Trademark has curated in some of the country’s fastest-growing markets,” said Uren. “I’m passionate about activating spaces in ways that support entrepreneurs and bring energy to our properties, and I’m looking forward to working across teams to deliver experiences that resonate with both our tenants and the communities we serve.”
Uren brings a proven track record of driving NOI through the development and execution of comprehensive specialty leasing programs, with a focus on experiential and local tenant activations. With over 20 years of experience in the shopping center industry, Uren’s expertise spans specialty leasing, sponsorship, and advertising revenue. Throughout her career, Uren has achieved impressive results, including substantial revenue increases, consistently exceeding annual budget goals, and generating new revenue through creative uses like repurposing parking lots. She holds strong national tenant relationships and is a recognized expert in EV charging infrastructure, with over 300 EV charger installations completed to date.
Before joining Trademark, she served as Senior Director of Specialty Leasing at WPG, where she led a team of 12 managers across 17 properties, overseeing more than 1,000 tenant agreements annually. Under her leadership, the team achieved a 25% increase in new tenant acquisitions and improved lease renewal rates by 35%. She also served in leadership roles at Spinoso Real Estate Group, DDR, and General Growth Properties. She’s an active member of ICSC and holds a California real estate license.
Trademark’s mixed-use, retail, and institutional services portfolio includes Galleria Dallas, Lincoln Square, Left Bank, Westbend and Alliance Town Center in Dallas-Fort Worth; Market Street – The Woodlands in The Woodlands (Houston); La Palmera Mall in Corpus Christi, Texas; Zona Rosa in Kansas City, Missouri; Annapolis Town Center in Annapolis, Maryland; North Point in Alpharetta (Atlanta); Legacy Place in Palm Beach Gardens (Florida); and Perkins Rowe in Baton Rouge, Louisiana. The company is also underway on several multifamily projects, including The Vickery in Fort Worth and Westbend Residences.
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About Trademark Property Company: Trademark Property Company is a full-service real estate firm focused on investments, development, and institutional services of retail, multifamily, office, and mixed-use properties. Fort Worth, Texas-based Trademark has invested in, developed, or redeveloped 21 million square feet of mixed-use, multifamily, and retail assets worth $4.6 billion. Trademark’s experienced team of more than 139 employees is currently responsible for a 17-property portfolio of over 9 million square feet of mixed-use and retail projects across the country. A three-decade leader in navigating the changing mixed-use real estate landscape, Trademark’s purpose is to be extraordinary stewards, enhance communities, and enrich lives. For more information, visit www.trademarkproperty.com or interact on Facebook, LinkedIn, and Instagram.