News Press Releases

Trademark Property Co. to welcome Steel City Pops, CycleBar, Aaron Brothers to Waterside

Media Contact:
Maggie Holley, 214.373.1601

Sur La Table and Taco Diner Now Open

FORT WORTH, Texas (Aug. 15, 2016) – Trademark Property Co. is adding to the growing list of tenants opening this year at Waterside, the developer’s 63-acre mixed-use property currently under construction at Bryant Irvin Road and Arborlawn Drive. Steel City Pops, CycleBar and Aaron Brothers Art & Framing will all open at the property in 2016. In addition, the property celebrated the grand openings of two new tenants this month: Sur La Table and Taco Diner.

“The coming months will be an exciting time at Waterside as we continue to celebrate tenant openings and start to put the finishing touches on property amenities,” said Terry Montesi, CEO, Trademark Property Co. “Leasing momentum continues as well, and we are pleased with the significant interest we’ve seen from restaurants and retailers who want to be a part of our first ground-up Conscious Place.”

Steel City Pops will open a 677-square-foot store offering craft popsicles made with organic, locally sourced ingredients this fall. Steel City Pops will be one of Waterside’s micro-restaurants.

CycleBar, a premium indoor cycling studio, will open a 2,972-square-foot studio and boutique this fall.

Aaron Brothers Art & Framing will open an 1,800-square-foot store in late 2016.

On Aug. 10, Waterside celebrated the grand opening of Sur La Table, the kitchen-supply store for those with a passion for cooking and a love for food. Waterside is Sur La Table’s first Fort Worth location, and will offer a selection of exclusive and premium-quality goods for the kitchen and dining table, as well as a schedule of hands-on cooking classes. In addition, Mexico City-style taqueria Taco Diner opened its second Fort Worth location at Waterside earlier this month.

Other recent openings include REI, Blaze Pizza, and Zoë’s Kitchen. Openings will continue throughout the coming months, including Whole Foods Market on Oct. 12, Piattello Italian Kitchen, Tokyo Joes, and additional retailers and local, chef-driven restaurants.

Waterside is the first ground-up project developed as part of Trademark’s Conscious Place initiative, a stakeholder-driven development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning. In support of this initiative, all aspects of Waterside’s development are being evaluated for their potential to educate, inspire and engage stakeholders; commitment to sustainability; and connection to the local community.

Conscious Place elements include “The Grove at Waterside,” a vibrant public space designed around several heritage trees that will feature micro-restaurants by local entrepreneurs, outdoor seating venues, public art by Texas artist Bob Wade utilizing repurposed amusement rides, playground equipment and photography, a community pavilion, a community promotion shed and activity areas. Additional Conscious Place elements will include an extension of the Trinity Trails consisting of a trailhead with a bicycle repair and air station, chilled filtered water for re-fillable bottles, an internal trail system, a signature bridge, canoeing, paddle boarding, kayaking, and an urban garden, to name a few.

In addition to tenant openings, Phase I at Waterside also will include 383 multi-family units. At full build out, Waterside will be a walkable, dynamic district including 200,000 square feet of retail space and riverside restaurants, 800 multifamily residential units, hotels, office buildings and potential for additional high density single family housing, much of which will be situated along the Trinity River.

For the latest updates on openings and construction, visit or follow Waterside on Facebook and Twitter. 

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 120 employees is responsible for approximately 6.8 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Perkins Rowe (Baton Rouge, La.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit or interact on Facebook, Twitter and Instagram.


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