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Trademark Property Co. Rebrands Uptown Village at Cedar Hill to Hillside Village

CEDAR HILL, Texas (April 27, 2015) – Trademark Property Co., the operating partner for Uptown Village at Cedar Hill, has announced a new name for the 610,000-square-foot shopping center: Hillside Village. The new name and corresponding new brand were selected to reflect the garden-like look and feel planned as part of a multi-million dollar property renovation to attract a broader trade area, and to pay homage to the community in which it lies.

“Trademark invested in the shopping center because we saw enormous potential. We made a commitment to the great community of Cedar Hill to evolve their beloved town center into a more inviting environment to shop, dine, work and gather. The name Hillside Village more accurately portrays our vision for the shopping center, and the refreshed brand and logo echo that sentiment,” said Terry Montesi, CEO of Trademark Property Co. “We have substantial experience evolving shopping environments to exceed shopper’s expectations. We focus on keeping our core customers happy, while attracting new shoppers and tenants. That’s what we’re doing with Hillside Village.”

Planned improvements to Hillside Village include, enhanced entrances, public spaces and vehicular access, upgraded landscaping, façade improvements, a new children’s play area, new amenities for adults and children, and new signage throughout the property.

After acquiring an interest in the shopping center in the summer of 2014, Trademark conducted extensive research with Alexander Babbage, one of the top research firms in the U.S., to gather key information about the center’s shoppers including demographics, trade area and most importantly, what customers wanted at the property including stores, amenities, safety and more. Following the research and information gathering, Trademark conducted an onsite design charrette last fall with numerous architects, place makers, the City of Cedar Hill and the onsite management team to collaborate and formulate a strategic plan and direction for the property. Trademark plans to evolve the property and give the community a best-in-class shop, dine, work and play experience.

“Our planned improvements to the shopping center are driving significant leasing interest. We recently announced H&M is coming to Hillside Village, and we’re in negotiations with several local and national retailers as potential tenants,” said Maranda Auzenne, general manager, Hillside Village. “Trademark is known for revitalizing shopping centers and enhancing the community with a better experience. I know our core customers will be thrilled with the improvements, and we’ll attract new shoppers who will want to stay and enjoy all the amenities Hillside Village will have to offer.”

Hillside Village currently includes 350,000 square feet of specialty stores and restaurants, anchor retailers are Barnes & Noble, Dillard’s and Dick’s Sporting Goods, and 31,000 square feet of office space. The popular center has more than 65 tenants including Charming Charlie, Chico’s, H&M (opening fall 2015), Hollister, James Avery, Old Navy, Papaya, The Children’s Place and Victoria’s Secret.

To learn more about the improvements as they are announced, please visit Hillside Village’s website at is or interact with the shopping center on Facebook, Twitter and Instagram using #HVSomethingNew.

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Liana Moran
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