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Trademark Property Co. Implements Local Public Art Programs at Two Fort Worth Developments

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Maggie Turner Holley

Art programs at Waterside and WestBend underscore Fort Worth-based developer’s commitment to local talent

FORT WORTH, Texas (Dec. 7, 2015) – Trademark Property Co. today announced new public art programs underway at the developer’s two Fort Worth properties, Waterside and WestBend. The art programs are intended to support Fort Worth culture and arts through historical tributes and commissions by local artists. They are a part of Trademark’s Conscious Place initiative; a stakeholder driven development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning.

“At Trademark, we truly believe that in order to fulfill our Conscious Place vision, we must make sure that each project is a reflection of the community in which it exists,” said Terry Montesi, CEO, Trademark Property Co. “One of the ways we accomplish this is through a commitment to the local and artisan. We have spent months working with artists to ensure that these public art programs add soul and character to each property, and we hope that the art inspires and engages visitors for years to come.”


Trademark has commissioned Texas artist Bob Wade to lead the public art program at Waterside, the company’s first ground up Conscious Place mixed-use development. Currently under construction at Bryant Irvin Road and Arborlawn Drive, the 63-acre site previously served as the Lockheed Martin Recreation Association (LMRA). As part of the program, which will be a combination of sculpture and murals, Wade will repurpose amusement rides and play equipment located on the original site into public art that will be located around Waterside. In addition, Wade is giving new life to vintage black and white photographs that tell the history of the property over the past 75 years by hand tinting the images and transforming them into on site murals. The art is slated for installation in spring/summer 2016.


At WestBend, located in Fort Worth’s University District, two local artists with ties to neighboring Texas Christian University (TCU), Devon Nowlin and Cam Schoepp, have been selected for public art commissions at the property.

Fort Worth native Nowlin created five photographic murals that capture the shopping and dining experience, health and fitness, and the natural surroundings of the WestBend property. Installed in early December, Nowlin’s murals are displayed throughout the property, focusing on the areas facing the scenic Trinity River and Trinity River Trails. Schoepp, an associate professor of art at TCU, will install a ten-foot tall sculpture in spring 2016 which will incorporate a water feature into the welcoming green space near the valet area.

About Waterside

Waterside is a 63-acre mixed-use development currently under construction at Bryant Irvin Road and Arborlawn Drive in Fort Worth, Texas. Phase I, which is slated for completion in 2016, includes retail and restaurants, signature public space, The Grove, 383 multi-family units and a number of Conscious Place amenities. Tenants will include Whole Foods Market, REI, Taco Diner, Zoes Kitchen, Blaze Pizza, Sleep Train, Massage Heights, Envy Nails, Amazing Lash Studio plus many additional retail and restaurants. At full build out, Waterside will be a walkable, dynamic district including 200,000 square feet of retail space and riverside restaurants, 800 multifamily residential units, two to three hotels, office buildings, and potential for additional high density single family housing, much of which will be situated along the Trinity River. For more information, visit or follow Waterside on Facebook and Twitter.

About WestBend

WestBend is located on the Trinity River in Fort Worth’s University District, one of Dallas-Fort Worth’s strongest infill retail corridors. WestBend is undergoing a major redevelopment adding new retail, restaurants and WestBend 2, a new 81,150-square-foot building that includes The Fresh Market on the ground floor and 57,000 square feet of new Class A office space directly above. Current tenants include The Fresh Market, Zoes Kitchen, East Hampton Sandwich Co., Silver Fox and the River Plaza office tenants. Upon completion in spring 2016, WestBend will include 278,000 square feet of retail, dining and office space. For more information, visit or follow WestBend on Facebook, Twitter and Instagram.

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 100 employees is responsible for more than 6.2 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at Highland Village (Highland Village, Texas), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit


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