Trademark Engaged at Biltmore Park Town Square for Retail Leasing

Efforts already underway for Asheville, N.C. mixed-use center


Nellie Simpson 817.810.5307

FORT WORTH, Texas (Feb. 22, 2011) Trademark Property Company announced today it has been engaged to oversee all retail leasing for Biltmore Park Town Square, a 42-acre, 1,001,518 square foot mixed-use property in Asheville, N.C. developed by Biltmore Farms, LLC and Crosland, LLC.

Located in south Asheville, the region’s fastest growing and most affluent area, the town center is anchored by an REI flagship store, Regal Cinemas®, Barnes & Noble and features 276 urban residences and 270,000 square feet of Class-A office space. It also offers a mix of local and regional retailers and restaurants in addition to a 165-room full service Hilton Hotel.

“We are proud to be a part of Biltmore Park Town Square,” said Trademark Chairman – CEO Terry Montesi. “Our recent success with our town center and mall portfolio including La Palmera in Corpus Christi, Texas, Market Street – The Woodlands, just outside of Houston, and Watters Creek in Allen, Texas, are proof of what our team can accomplish in a very difficult economic climate. We will work with Biltmore Farms to accomplish our shared vision of enhancing the merchandising mix and taking the property to the next level –building on its status as the premiere mixed-use development in Asheville and Western North Carolina.”

Founded by George W. Vanderbilt in 1897 on the grounds of his Biltmore Estate, Biltmore Farms is now comprised of four divisions: Commercial, Communities, Homes, and Hotels. Biltmore Farms has a strong commitment to sustainable practices, strengthening economic development, growing arts and culture, healthcare and education throughout Western North Carolina.

Jack Cecil, President of Biltmore Farms, LLC, enthusiastically welcomed Trademark. “Ever since we visited their Market Street – The Woodlands town center, we have been impressed with their thoughtful merchandising and place-making focus. We are pleased to join forces with Trademark and enable the patrons of Biltmore Park to benefit from the new retail tenants that Trademark’s leasing, merchandising, development and operations skills will bring to south Asheville.”

Trademark Property Co. is an operator, investor and developer of regional malls, outdoor retail and mixed-use properties. Trademark partners with commercial real estate owners, investors and retailers to unlock the full potential of their investments. Since 1991, Trademark has invested in or developed over 10 million square feet of retail and mixed-use assets worth over $1 billion. Based in Fort Worth, Texas, Trademark’s experienced team currently operates more than 5 million square feet.
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Biltmore Park Town Square is a $204 million mixed-use regional destination in south Asheville, located at Interstate-26 and Long Shoals Road. Ideally situated between downtown Asheville and Hendersonville, this highly visible location will meet the needs of diverse retail customers by providing national stores as well as shops that are unique to the region. Only three miles from Asheville Regional Airport, Biltmore Park is an attractive location for national and regional retailers, restaurants and corporations. The town center includes a state-of-the art 65,000 square foot YMCA; a 57,000 square foot Regal Cinemas®, boasting stadium style seating and 15 screens; Barnes & Noble; REI; and Volvo Construction Equipment’s North American Headquarters. With Asheville’s status as the largest, fastest growing city in Western North Carolina and consistent rating among the nation’s top 10 cities for relocation, this region continues to draw the attention of retailers, restaurants and employers.

The 42-acre master plan includes 285,000 square feet of specialty retail and restaurants, 270,000 square feet of Class-A office space, a 165-room, LEED® Silver certified Hilton Hotel, and an urban residential component comprised of approximately 274 Class-A apartments, condominiums and townhomes, now selling and leasing. Offering the area’s only prime, mixed-use space for lease, Biltmore Park Town Square is a joint venture between Biltmore Farms and Crosland. Inspired by New Urbanism principles, this progressive, one-of-a-kind development honors the tradition of its surroundings while adding energy and excitement to the community.
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Founded in 1897 and located in Asheville, NC, Biltmore Farms has become a guiding force in land management and community development in Western North Carolina, based on George Vanderbilt’s vision of smart planning and healthy communities.

The company’s residential, master-planned communities include Biltmore Forest, Biltmore Park, Biltmore Lake® and The Ramble® Biltmore Forest. Biltmore Farms also owns and manages Biltmore Farms Commercial, Biltmore Farms Hotels and Biltmore Farms Homes. For additional information, please visit

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Liana Moran
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