Press Releases

Trademark Completes Initial Renovation of Zona Rosa in Kansas City’s Northland

September 23, 2021

KANSAS CITY, Mo. (Sept. 23, 2021) – Trademark Property Company, mixed-use investor, developer and operator, completed the initial renovations of Zona Rosa, a 1.1 million square-foot mixed-use town center located in Kansas City’s Northland.

“By carefully considering each amenity addition and renovation, we’ve reinvigorated the overall Zona Rosa experience to be a vital part of the community,” said Terry Montesi, CEO of Trademark Property. “Whether you’re shopping, dining or attending an event at Zona Rosa, the Kansas City community will be pleasantly surprised by the changes.”

Zona Rosa improvements included tearing down a building to create a green space featuring outdoor seating, lawn games, and event activities, including The Rink at Zona Rosa, an outdoor ice rink available to the public for skating, curling, pond hockey and events during the winter. The former Town Square has been renamed Central Park and features a green space with a new splash park, covered outdoor seating and an event stage for community festivals and concerts. Improved landscaping and public art can be enjoyed throughout the mixed-use development. Trademark’s move to enhance facilities, upgrade building facades and add pathways for better wayfinding collectively brings Zona Rosa to the forefront of experiential shopping. In addition to these changes, the 54th Street Bar & Grill expanded and created an outdoor biergarten and sports court, while DICK’S Sporting Goods also remodeled its Zona Rosa location.

“These upgrades have already impacted the overall Zona Rosa experience,” said Scott Zigler, Zona Rosa’s General Manager. “Now, visitors enjoy a multi-faceted experience filled with a new sense of place, in addition to the diverse retail options available.”

Zona Rosa is home to diverse upscale shopping and dining options and will host multiple entertainment events at the new green space and stage. The Northland community now has a central location to unite and have public needs met following Trademark’s recent developments and rebranding campaign in 2019. By redeveloping the shopping center’s assets, Trademark has increased Zona Rosa’s momentum in Kansas City, leading to new business partnerships and activations with the city.  

Trademark’s portfolio of mixed-use development, redevelopment and institutional services experience includes WestBend and Alliance Town Center in Fort Worth; Galleria Dallas; Market Street – The Woodlands in The Woodlands, Texas (Houston); La Palmera Mall in Corpus Christi, Texas; Zona Rosa in Kansas City, Missouri; Annapolis Town Center in Annapolis, Maryland; Bridgewater Commons in New Jersey; and North Point in Alpharetta, Georgia (Atlanta). In addition to the current portfolio, Trademark previously worked on notable mixed-use projects like Victory Park and Preston Oaks in Dallas and Rice Village in Houston.

About Zona Rosa

Zona Rosa is a mixed-use urban town center located at the northwest corner of I-29 and Barry Road in Kansas City, MO in the heart of the Northland, encompassing more than 1 million square feet of retail, restaurants, office and residential spaces. In addition to being a great place to live and work, Zona Rosa offers customers a variety of stores and restaurants, including Dillard’s, Dicks Sporting Goods, Barnes & Noble, Sephora, Old Navy, CVS, Michael’s, Bath & Body Works, Victoria’s Secret, Loft, Chico’s, Bravo! Italian Kitchen and more.

About Trademark Property Company

Trademark Property Company is a full-service real estate firm focused on investments, development and institutional services of mixed-use properties. In its 29 years of business, Fort Worth, Texas-based Trademark has invested in, developed or redeveloped 21 million square feet of mixed-use, multifamily and retail assets worth $4.5 billion. Trademark’s experienced team of more than 185 employees is currently responsible for a 17-property portfolio totaling approximately 10.7 million square feet of mixed-use projects across the country. A leader in navigating the changing mixed-use real estate landscape, Trademark’s purpose is to be extraordinary stewards, enhance communities and enrich lives. For more information, visit or interact on Facebook, LinkedIn and Instagram.


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