Sustainability Overview
At Trademark, we honor the connection to communities and the environment, recognizing blessings and generously sharing resources with others. Trademark strives to be stewards of sustainability across the portfolio by collaborating with stakeholders at all levels.
Read our 2025 Sustainability Report
Sustainability & Diversity
Environmental Stewardship
Trademark works with industry-leading environmental consultancies to continuously monitor our portfolio’s sustainability KPIs, takes deliberate steps to reduce our impact on the environment, and participates in annual GRESB submissions to monitor progress. Trademark’s data-driven approach to portfolio benchmarking enables us to be better stewards for our stakeholders and take concrete steps to improve our portfolio’s long-term sustainability.
Diversity & Community
Our corporate culture is one of caring about the communities in which we operate and serve. We consider it our honor and obligation to enhance the customer experience and lifestyle by creating beautiful places for people to gather; curated to honor the way our customers live.
Partner Organizations
Trademark is proud to partner and participate with organizations that promote corporate sustainability and diversity. To learn more about Trademark’s involvement, send us a note in the contact form below.
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Benchmarking
Goals
Our People
- We offer two paid days off for every Trademark employee to volunteer in their community each year.
- Increase employee volunteer hours each year with a goal of 10,000 hours per year by 2026.
- Continue to offer monthly engagement initiatives via our Trademark University and Lunch & Learn webinar series on relevant sustainability and portfolio topics.
- Continue to offer an annual satisfaction survey to all employees with a goal of 100% participation.
Our Portfolio
We strive to make the planet a better place for all our stakeholders by responding to climate change and managing our impact to the environment. Specifically, we will:
- Improve GHG reduction by a minimum of 2-5% annually, for a total reduction of at least 35% by 2026.
- Improve portfolio-wide energy efficiency by a minimum of 2-5% annually, for a total reduction of at least 35% by 2026.
- Improve portfolio-wide water efficiency by a minimum of 0.5% to 1.0% annually, for a total reduction of at least 10% by 2026.
- Investigate IREM certification at additional properties by 2026.
- We will to place resilience at the forefront of our strategy by continuing to offer emergency preparedness programs and guides at all of our properties.
- For properties most directly affected by climate change risk, we will investigate and implement portfolio management metrics to reduce risk from a physical and transition standpoint.
Our Stakeholders
- Increase Conscious Place elements at select properties, with offerings such as property Wi-Fi, custom music playlists, curated public art, creative seating, and public spaces.
- Expand Trademark’s Experience program, which takes traditional customer service to a new level with six-star service, unique amenities, and customized experiences and programming throughout our properties.
Our Community
- Increase employee, community, and client engagement in the Trademark Make A Difference Foundation, which has facilitated over $1M in donations for non-profit organizations in our community over the last few years.
- Continue to offer engaging, relevant community engagement activities at 100% of our properties.
- Continue conducting annual tenant satisfaction surveys across the portfolio.
Make a Difference Foundation
The Trademark Make a Difference Foundation (TMAD) encourages community service at all levels of the company and encourages our employees to get involved with charities that they are passionate about. To support this, Trademark’s employee volunteer program provides paid time to give back to the community. Additionally, the Trademark Make a Difference Foundation matches employee charitable contributions as an added employee benefit.
Mission: To encourage and empower our employees to make a difference through self-directed charitable giving and volunteering.
Employees and properties are committed to making a difference in the communities we serve through volunteerism, Conscious Place initiatives, and partnering with community organizations to raise awareness and money.
Goals:
- Increase the impact of our employees’ charitable giving.
- Promote volunteerism and philanthropy.
- Bring our purpose statement and Make A Difference guiding principle to life.
- Meet the needs of our communities by contributing time, talent and money.
Over $1,000,000 in Giving
Our foundation has surpassed a decade of empowering and encouraging employees to make a meaningful difference through charitable giving and volunteering.
Since our inception, we have supported more than 250 charitable organizations, including respected partners such as Habitat for Humanity, Cook Children’s Health Foundation, Union Gospel Mission, United Way, Salvation Army, and CoreGiving, among many others.
Our commitment to giving back continues to grow. Together, we have facilitated more than $1 million in donations through the generosity and engagement of our employees. To further expand our impact, we launched a dedicated charity giving portal—providing a streamlined and efficient way for employees and partners to support causes that matter most.
Click Here for the Giving Portal
Our foundation’s work reflects one of Trademark guiding principles, “Make a Difference.” We are committed to bringing these values to life and meeting the needs of our communities through charitable giving and volunteering.
Make a Difference Partners
Conscious Place Initiative
Conscious Place® represents the evolution of experiential, Conscious Development®—bringing together commerce, community, and connection. Through this initiative, we create spaces that are inspirational, educational, sustainable, and centered on wellness and vitality.
Waterside was our first ground-up Conscious Place—a 63-acre mixed-use development that redefined Fort Worth’s hybrid community and lifestyle experience. In response to local feedback, we partnered with Texas artist Bob “Daddy-O” Wade to incorporate public art crafted from repurposed materials tied to the site’s history. We also collaborated with Whole Foods to preserve elements of the former ballroom’s wood flooring, integrating them into the store’s design.
While Waterside marked the beginning, the Conscious Place Initiative continues to guide how we approach development—grounded in reflecting each community, honoring local character, and fostering meaningful connection.
Sustainability Committee
Jenny Banks
Sr. Director of Marketing
Debra Brown
Senior Leasing Manager
Hunter Boeken
Senior Leasing Representative
Jamie Cox
SVP – Property Operations
Kevin Kessinger
President & COO
Kelly O’Keefe
Benefits & Operations Manager
Philip Welch
VP – Construction & Development
