Shopping Center Today Features Trademark and Galleria Dallas’ Billboard

Shopping Center Today

Trademark Motivates Tenants To Focus on Next Steps

In recent weeks, Trademark has been trying to capture “mind share and heart share” through charitable endeavors and messaging. Near its mixed-use Galleria Dallas, the company has taken out a billboard that reads “Our heroes wear scrubs.”

Such efforts are intended in part to inspire Trademark’s tenants, many of which are still “shell-shocked,” said Montesi. “We’re engaging them and asking: ‘What will you do to make sure your customers know you’re open, to get your business back, maybe even to gain market share because some of your competitors may not do as well when it comes to preparing for reopening?’”

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