Press Releases

Perkins Rowe to Launch Multi-Million Dollar Redevelopment

Erinn Sala
Marketing Manager, Perkins Rowe


BATON ROUGE, Louisiana {Mar. 5, 2018) – Perkins Rowe is set to embark on the property’s first major redevelopment since opening nearly 11 years ago. The multi-million dollar investment will begin later this year and include a variety of projects across the entirety of the property, which encompasses 874,000 square feet of retail, office, multi-family and F&B.

“Lots of thought, anticipation and planning have gone into what we are now ready to unveil,” stated Tommy Miller, Managing Director and Chief Investment Officer. “The result will not only modernize and beautify Perkins Rowe but it will also make us better able to satisfy our commitment to the local community and the arts.”

One of the most notable aspects of the work will take place in Magnolia Park on the east side of the property next to Anthropologie, Paris Parker, Sur La Table and J.Crew. Activating Magnolia Park will include the addition of a building focused on innovative food & beverage concepts, an activated public space with gathering areas and game venues and plans to make this area more vibrant. The soon-to-be-complete Picardy Avenue Extension project will offer direct access to this segment of Perkins Rowe.

Other enhancements will include a renovation of the main Town Square, including a bandstand, water feature and new seating areas, and the addition of murals by local artists throughout the property. Additional storefronts will be added to East Market Street with fresh new facades perfect for service-oriented tenants. Visitors will also enjoy a more welcoming parking garage and updates to the directional signage.

Perkins Rowe is celebrating the announcement of the redevelopments by hosting an inaugural Food Truck Round Up at the Rowe on Friday, March 9 from 6 – 8pm. For more information visit

For leasing inquiries please contact Daniel Goldware at or 225-767-2001.


About Perkins Rowe.
Baton Rouge’s premier mixed-use destination, Perkins Rowe blends shopping, dining, entertainment, office, residential and grocery in a pedestrian-friendly environment that appeals to both regional tourists and local residents. Perkins Rowe features 375,000 square feet of retail space, including anchors Barnes & Noble, Cinemark, CVS, The Fresh Market and LA Fitness; 135,000 square feet of office space; and more than 306 multi-family units with an additional 340 units under construction. For more information, visit or connect with us on Facebook and Instagram.

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Having celebrated its 25th anniversary in 2017, Fort Worth, Texas-based Trademark has invested in or developed more than 11.8 million square feet of retail and mixed-use assets worth more than $2.5 billion. Trademark’s experienced team of 120 employees is responsible for approximately 6.6 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Illinois), Glades Plaza (Boca Raton, Florida), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Mississippi), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, California), Perkins Rowe (Baton Rouge, Louisiana), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tennessee), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit or interact on Facebook, Twitter and Instagram.

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Liana Moran
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