Expanding our mixed-use capabilities
Built to Serve Institutional Owners
Industry Leader for 30 Years
Trademark has been an industry leader in rethinking and re-imagining the future of mixed-use places since 1992. Our reputation was built by partnering with commercial real estate owners, investors and communities to reshape the public landscape, set the next trends, and meet the needs of tomorrow’s residents, consumers and workers.
In response to evolving market conditions, Trademark acknowledged the need to evolve its portfolio and began exploring other commercial asset classes. In 2021, Trademark laid the groundwork for a best-in-class multifamily platform in order to fully realize the value of its mixed-use spaces, with a focus on institutional quality projects.
Making The Pivot
Trademark now leverages its experience developing mixed-use retail into developing top-tier multifamily assets with premium rents. Curated merchandising is the anchor in next-generation mixed-use projects that attract residents that will pay top-market rents. And Trademark is uniquely positioned to execute on these sophisticated developments.
“ Trademark is launching a best-in-class multifamily platform, and I am excited to lead this charge. Our goal is to create risk adjusted returns that are maximized through the application of seasoned judgment and disciplined investment strategy. Trademark will create highly-amenitized multifamily products ripe for capital markets. ”
Trademark develops high-end multifamily homes in amenitized, “A” locations in top growth markets. Trademark differentiates itself with its commitment to research, service, resident experience, customization, design, and community.
Above all else, Trademark’s goal is to create vibrant and connected communities with broad residential appeal in an increasingly disconnected world. Trademark cultivates community connections and produces a highly desirable quality-of-life.
HIGH-ENDProven quality: from materials to next-level operations. Trademark’s projects are built for top market rents.
“A” LOCATIONSTop-tier real estate with existing public infrastructure to support walkable urban and suburban infill living. Trademark can also design and create environments in highly desirable locations.
AMENITIZEDTrademark utilizes curated, lifestyle merchandising including services, F&B and entertainment uses as an anchor for the residential community. Trademark’s multifamily homes offer residents an in-demand lifestyle.
GROWTH MARKETSFocusing on high growth markets in metro areas with high barrier to entry. Target markets include: Atlanta, Austin, Dallas-Fort Worth, Houston, Orlando, Phoenix, San Antonio
RESEARCH-ORIENTEDProjects are driven by real-time data. Data collected and .analyzed by seasoned industry professionals.
RESIDENT EXPERIENCECurated programming, activations, and industry-leading residential hospitality programs tailored to the market’s needs. Build resident relationships with a customer service mindset.
DESIGNUtilizing our proprietary charrette process, in-house design, placemaking, marketing, and branding experts create full integration into mixed use environments.
CLIENT SERVICEA 30 year track record of proven value-creation for all stakeholders.
CUSTOMIZATIONBuilt-to-suit projects that defy cookie cutter design — project are tailored to the local history and existing community. Trademark has the experience and expertise to build across the asset class: from garden to high-rise project types.,
COMMUNITYAbove all else, Trademark’s goal is to create vibrant and connected communities with broad residential appeal in an increasingly disconnected world. Trademark cultivates community connections and produces a highly desirable quality-of-life.
VERTICAL INTEGRATION & CONNECTED PROCESS
• Trademark offers in-house expertise across all disciplines of mixed-use development and operations
• Our vertically-integrated platform gives us more quality control from capital formation to final delivery
LEVERAGING PAST SUCCESS
• Our platform leverages the integration of experiential retail operators with best in class multifamily assets to demand market premium rents
• Trademark builds projects to meet the needs of all stakeholders, from investors to residents
• This approach yields projects that are on-time and on-budget with remarkable consistency
• Trademark’s veteran team of project leaders provide best-in-class development, construction, placemaking and operations management
• Chad A. Colley, who leads Trademark’s multifamily division, has been involved with $1.5B of MF development
• This includes $4 B in commercial mixed-use and includes such high-profile clients as the Dallas Cowboys, the Fort Worth Stockyards, State Farm, and JPM Chase
SVP – Multifamily Partner
VP – Portfolio Development Design & Construction
VP – Construction & Development
Investment & Development Associate