Multifamily Platform Announcement

Expanding our mixed-use capabilities.


We are expanding our development capabilities by entering the multifamily business and hiring Chad Colley, P.E., as multifamily partner and senior vice president. Colley will use his decade of multifamily and real estate experience to help launch our multifamily platform, a natural transition for a company like Trademark with a successful mixed-use development history.

“We have been considering rounding out our mixed-use development capabilities with multifamily for a while, and we believe now is the right time and Chad is the right person,” said Terry Montesi, CEO of Trademark. “We believe the most sustainable and attractive places to live, work, stay and spend leisure time will be walkable, amenitized places with multiple uses and a higher level of service. With the addition of multifamily and our experience and guest services platforms, we are leaning into what we believe to be the future of real estate development, redevelopment and operations.”

Trademark will focus its mixed-use efforts on new investments and developments in strategic high-growth markets primarily in the sunbelt. Multifamily capabilities will equip Trademark to support institutional partners and clients as they explore ways to add value to their retail and mixed-use holdings, often by right sizing the retail and densifying with multifamily and boutique office. Trademark’s investment strategy will focus on the acquisition, development, asset management and disposition of institutional quality multifamily and mixed-use real estate.

In his new role, Colley will lead ground-up mixed-use development efforts while leveraging Trademark’s team to focus on deal sourcing, site planning, underwriting, construction and other related activities.

“I have always been impressed with Trademark’s reputation in developing and redeveloping leading mixed-use and retail projects, and I am excited to join the company as it grows into multifamily,” said Colley. “Multifamily is one of the top institutional asset classes, so combining Trademark’s pedigree with my multifamily expertise should be a recipe for success in developing and redeveloping unique and special mixed-use environments.”

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