Why do digitally native brands need bricks-and-mortar? johnnie-O recently opened their first bricks-and-mortar location at Trademark’s WestBend development in Fort Worth, with plans for creating additional retail footprints throughout the country.
In this two part discussion, Chris Knott, who founded luxury brand Peter Millar in 2001 and left in 2015, joins Terry Montesi to discuss how the evolution of men’s merchandising is on a similar path to how Lululemon reshaped women’s fashion trends, with johnnie-O setting the course. The two also discuss Chris’ rise in the men’s clothing industry, and what attracted him to join johnnie-O to lead their merchandising and design efforts.
Be sure to hit the subscribe button to hear Part 2 of Terry and Chris’ discussion.