THE DALLAS MORNING NEWS | June 18, 2024 | Written by: Uma Bhat
The 107,000-square-foot space will feature Netflix’ premiere franchises such as Squid Game, Stranger Things and Bridgerton.
Galleria Dallas is getting a big new tenant — one that’s perhaps better known for its role in the entertainment scene than the retail scene.
Netflix has chosen the North Dallas mall to house one of the company’s first “Netflix House” locations. The “experiential entertainment venue,” per a news release, will offer immersive experiences based on iconic Netflix titles, including themed dining and live entertainment including food, beverages and merchandise.
“Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the set of Bridgerton and then walking around the corner to compete in the glass bridge challenge from Squid Game,” reads a post on the company’s blog.
The 107,436-square-foot Galleria edition will be among the first Netflix Houses in the country, with another location planned in King of Prussia, Pa. Both locations are slated to open in 2025.
“Netflix selected the locations because they are part of two of the most popular shopping centers in America, boasting hundreds of retailers, high foot traffic, and proximity to major cities,” the post reads.
The company has been tight-lipped about the upcoming venue, said Terry Montesi, who is the CEO of Trademark Property Co., which has managed the Galleria Dallas since 2018.
“In some ways, there is some trust happening because honestly, we can’t visit one,” Montesi said. He said that from his understanding, there won’t be too many Netflix House locations opening across the country within the next few years. Netflix will evaluate the performance of its first two locations to determine the possibility of new locations, a Netflix spokesperson wrote in an email to The Dallas Morning News.
At the Galleria, though, the Netflix House will add another element of experience-based offerings. The mall had five to six other offers for experiential concepts, Montesi said, but the Netflix House is “head and shoulders above all the others.”
“There’s no question that post-Covid, people really focus on experiences,” he said. “You read about millennials and Gen Z and how much they spend on experiences rather than clothing or whatever — so the experience economy, I think, is here to stay.”
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