First ground-up Conscious Place development for Texas developer

Chain Store Age
Melonie Messina

Fort Worth, Texas — Trademark Property Co. announced its Waterside mixed-use development, located in Fort Worth, Texas, will be the first ground-up project developed as part of Trademark’s Conscious Place initiative; a stakeholder-driven development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning. In support of this initiative, all aspects of Waterside’s development are being evaluated for their potential to educate, inspire and engage stakeholders; commitment to sustainability; and connection to the local community.

Also announced was the signing of eight new tenants to Waterside, which will be anchored by Whole Foods Market: Taco Diner, Zoës Kitchen, Blaze Pizza, Sleep Train, Massage Heights, Envy Nails, Amazing Lash Studio and Pretty Kitty. The center is currently under construction with a projected opening of phase one in spring 2016.

“As our flagship Conscious Place development, Waterside will be more than just a dynamic district for shopping, leisure activities, offices, hotel and residential living. It will address guests’ aspirations and desire for meaning and purpose by engaging them through details, amenities, initiatives, and hospitality that are not seen in typical retail environments. We look forward to announcing a number of other great merchants in the coming weeks” said Terry Montesi, Trademark CEO.

Planned Conscious Place elements include The Grove, a vibrant public space designed around several heritage trees that will feature micro-restaurants by local entrepreneurs, outdoor seating venues, public art incorporating the site’s history and the re-use of existing assets, a community pavilion, a community promotion shed, and activity areas. Additional Conscious Place elements will include an extension of the Trinity Trails, consisting of a trailhead with a bicycle repair and air station, chilled filtered water for re-fillable bottles, an internal trail system, a signature bridge, canoeing, paddle boarding, kayaking, an urban garden, and a riverfront amphitheater, to name a few.

At full build out, Waterside will be a walkable district including 200,000 sq. ft. of retail space and riverside restaurants, 800 multi-family residential units, two to three hotels, and potential for additional single-family housing.



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