Evolution of Guest Experience at Mixed-Use Places

Trademark CEO Terry Montesi, and VP of Experience Chuck Steelman speak with Paul Kurzawa, Executive VP of Operations for Unibail-Rodamco-Westfield. Paul discusses his background in retail, real estate and guest experiences with companies like Caruso and Dreamworks and his current work with URW. They discuss the role of entertainment in brick-and-mortar retail, how retail and shopping centers can continue moving forward during the pandemic and what holiday experiences look like this year. Paul also shares insight on the future of retail and mixed-use properties as well as technology’s role in these areas.

For more information about Unibail-Rodamco-Westfield, visit www.urw.com

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