Dallas Morning News
Written by: Steve Brown
Dallas’ booming Victory Park project is beefing up its retail scene with new eateries and watering holes.
The 75-acre development on the northwest edge of downtown said Thursday that it plans three new dining and entertainment venues that will help bring activity to the area.
The largest of the offerings will be a 24,022-square-foot restaurant and entertainment operations that will occupy the entire ground floor of the west Victory Plaza building on Olive Street. 8020 Hospitality and Brooke Humphries will take over the space formerly occupied by Nove and N9NE with their new concept.
Restaurateur Elias Pope heads 8020 Hospitality, which has other North Texas restaurants including HG Sply Co. and Standard Service.
This & That Concepts will open a 4,232-square-foot restaurant and bar with a large second-floor dining terrace overlooking Victory Plaza and Victory Park Lane across from W Dallas Victory Hotel. This & That Concepts operates other local restaurants including High Fives, So & So’s and The Standard Pour.
Brooke Humphries also will open a 2,466-square-foot bar and tavern inside the parking garage on Victory Avenue, across from the Arpeggio apartments. Humphries operates Dallas’ Barcadia, Beauty Bar, Mudsmith, It’ll Do Club, and Pints & Quarts.
The new dining, drinking and entertaining destinations are part of Victory Park owner Estein USA and retail partner Trademark Property Co.’s plan to redevelop the more than decade-old project.
“The investments we’ve made to revitalize Victory Park are attracting some of the finest food and beverage entrepreneurs in the business,” Lance Fair, chief operating officer of Estein USA and vice president of Victory Park, said in a statement. “Their commitment to Victory Park and their shared vision for its potential speaks volumes to what’s in store for the district.”
Construction is underway on four high-rise apartment towers at Victory Park. A tower with a 750-seat Cinépolis Luxury Cinema, 20,000 square feet of new ground floor retail and 285 apartments will open this year.
“In a few short months, visitors to Victory Park won’t recognize how it looks or the experience they have when they come to Victory,” Trademark Property CEO Terry Montesi said.