A direct-to-consumer fishing and outdoor brand is making its foray into brick-and-mortar retail with a newly opened store in Texas, with plans to open even more U.S. stores as it looks to hook more customers.
Karl’s Fishing & Outdoors opened its 2,500-square-foot store at 1621 River Run in WestBend, a 278,000-square-foot mixed-use property in Fort Worth, with plans to offer its in-person clientele an “immersive and memorable retail experience” for the novice and seasoned anglers. The shop is designed with interactive, tech-enabled experiences to demonstrate fish-catching products and displays allowing shoppers to touch and feel bait, as well as see how they act underwater.
By opening the company’s first Karl’s Fishing & Outdoors store, it takes the company’s mission to “the next level by creating a shared space for anglers and outdoor enthusiasts to connect” and learn about new products, said Ross Gordon, founder and CEO of Chicago-based Catch Co., the decade-old parent company of Karl’s Fishing & Outdoors.
Karl’s Fishing & Outdoors isn’t the only e-commerce brand turning to brick-and-mortar retail to grow its business. Other digitally native retailers, including Warby Parker and Bonobos, already having a storefront presence in Dallas-Fort Worth and elsewhere.
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