Blake joined Trademark in 2024 and serves as Vice President of Development leading development efforts for new, ground-up and major redevelopments of retail and mixed-use projects. Since 2011, Blake has participated in more than $2.5 billion of commercial real estate transactions and has experience in mixed-use, office, retail, and multifamily development and acquisitions. Before joining Trademark, Blake was Director of Development for Crescent Communities in Dallas, TX where he led development efforts for the Commercial platform including site acquisition, due diligence, entitlements, design, financing, and execution. Prior to Crescent Communities, Blake worked with Dilweg Companies in Durham, NC and Reef Capital Partners in Salt Lake City, UT. Blake holds a Master of Business Administration from the University of North Carolina’s Kenan-Flagler Business School in Chapel Hill and a Bachelor of Science in Construction Management from Brigham Young University. Blake is an active member of ULI, NAIOP, and TREC.

Cassie joined Trademark in 2015 and has twenty years of experience in the fields of landscape architecture, urban planning, and public space curation. She is currently managing the design of Trademark’s capital projects including new and existing asset redevelopment. Cassie and her team help build these well-crafted, curated, and distinctive spaces by bringing in the local thread of designers, community artists and makers to enrich public spaces. She is also a commissioned artist and serves on the Texas A&M Professional Advisory Board for the Department of Landscape Architecture and Urban Planning.

Monica joined Trademark in June 2010 and currently serves as Vice President – Development, bringing over 18 years of experience in commercial real estate development, due diligence, and project management. Throughout her career, she has led a wide range of development activities, including entitlements, public-private partnerships, incentive negotiations, and full project execution. Known for building strong, collaborative relationships with owners, municipalities, and partners, Monica has played a key role in advancing Trademark projects across multiple markets.

Her project portfolio includes the $70 million redevelopment of Victory Park in Dallas, TX, where she managed $16 million in city incentives, as well as leading predevelopment and entitlement efforts for several of Trademark’s projects. These include regional mall, mixed-use, and retail developments in Florida, Maryland, New Jersey, Georgia, and Texas. Currently, Monica is leading the redevelopment of Lincoln Square in Arlington, TX, while also supporting a range of active pursuits in key growth markets across the country.

Beyond her core responsibilities, Monica is actively engaged in both community and industry leadership. She serves on the boards of the Real Estate Council of Greater Fort Worth (RECGFW) and Goodwill North Central Texas, and holds the role of Foundation Champion Director for the CREW Network Foundation. Monica is also an active member of Innovating Commerce Serving Communities (ICSC) and the Fort Worth chapter of CREW Network, where she is a Past President and continues to contribute through ongoing committee involvement.

Her accolades include the CREW Fort Worth 2020 Susan A. Halsey Excellence in Leadership Award, RECGFW 2018 Outstanding Young Leader of the Year, and CREW Fort Worth 2014 Member of the Year.

Monica holds a B.A. in History from the University of Texas at Austin. She is a graduate of the 2019 CREW Network Leadership Certificate Program, focused on leadership development, industry training, and mentorship. In June 2022, she also completed the CRE Analyst FastTrack Program.

Keith Smith joined Trademark in 2024 as VP of Construction and Development to support the company’s growing project pipeline. With over 39 years of experience, Smith plays a key role in leading the construction and development of mixed-use and retail real estate projects, including new developments and major redevelopments. With a direct management role in the production of over 10.6 million square feet, Smith has successfully overseen projects exceeding $200 million in value. He is a member of the International Council of Shopping Centers (ICSC) and holds the Certified Development, Design, and Construction Specialist (CDP) designation. Keith graduated from Texas A&M University with a BS in Construction Management.

Lance joined Trademark in 2024 as Senior Vice President of Retail and Mixed-Use Development.

He has participated in the ownership of more than 100 properties throughout the United States and has overseen the acquisition, asset management, development, disposition and entitlements functions in depth for those properties. He has invested on behalf of institutions such as Apollo Real Estate, Guggenheim Partners, Protective Life Insurance Company and Goldman Sachs.

He is a 28-year member of the International Council of Shopping Centers (ICSC) where he both chaired the Texas Convention in 2014 and served on the Government Relations Committee for three (3) years; he is Certified Commercial Investment Member (CCIM) and has been a licensed Texas Real Estate Broker since 1992.

He graduated from the University of Texas at Austin.