Central Market to Replace Borders at Preston Oaks in Dallas, TX

Preston Hollow-area store will be the specialty retailer’s 9th store.


Aimee Deputy

DALLAS – Fans of Dallas, Texas-based specialty food retailer Central Market will soon have a new location to explore. And this store will be unlike any Central Market they’ve seen before.

The specialty foods retailer just announced it has taken space for a ninth location – the fifth for the DFW area – on the southeast corner of Royal Lane and Preston Road in the Preston Oaks shopping center. The space is approximately 30,000 square feet. Residents who frequent the shopping center will recognize the location as the Borders book store, which the chain recently announced it would close.

“Research has shown us – and many of our customers have told us, too – that while we’re a destination store, and they’ll drive from ten, thirty, even more than a hundred miles to shop with us, they’d like us to be more accessible, closer to home,” said Stephen Butt, Senior Vice President of Central Market H-E-B.

“By adding a new, neighborhood-friendly store design to our portfolio, we can start to better respond to our customers’ interests. We believe this is a new way to bring what Central Market offers to more and more customers in the future.”

Butt explained the company has been visiting real estate around the state, searching for just the right location to launch its new store concept.

“We’ve searched for quite a long time for just the right location for our newest store,” said Butt. “In my experience, it seems a location this special, with such an influential and active community surrounding it, is truly a rare find.”

As with its previous eight stores, the company promises the new location will have its own personality and will be designed especially for the neighborhood area it will serve.

Shoppers can expect the dazzling food and drink assortment that is the hallmark of the award-winning grocer. The procurement team at Central Market is already at work to bring new items for customers’ adventures in food.

“We’ve begun traveling for new ideas, design inspiration and food finds to bring to the new store,” said David Lusk, Chief Merchant. “Customers can expect an offering of our most popular items, such as artisan-made breads and desserts, a wide variety of daily meal options created by Central Market chefs, as well as our signature best quality produce, meat, seafood and unique staples.”

The company expects it will be staffed with an estimated 200 food-savvy, customer-service oriented Partners (as Central Market and H-E-B employees are known) that will make the shopping experience an outstanding one for customers.

“This is the newest generation of our Central Market brand, with many new possibilities to re-imagine what we already do well: create the world’s most fun and exciting food shopping experience, in a store that doubles as a community gathering space,” said Butt.

Central Market worked with Terry Montesi of Trademark Property Company when choosing the space.

“I have never had so much interest in any single space in my career,” said Terry Montesi, Chairman and CEO of Trademark. “We had several great merchants express serious interest in replacing Borders, but in the end I felt like Central Market, and what HEB will create for this neighborhood, will be the perfect long-term fit.”

“The location find is actually bittersweet,” shared Butt of the news that the Borders store would be closing its doors. “That’s been the family bookstore for me and my wife and our daughters for more than ten years. We’re disappointed to lose it but, at the same time, we’re excited to bring a cool new food destination to this part of Dallas.”

This newest Central Market store is currently slated to open just before the holiday season.

About Central Market 
When it debuted in Austin, Texas in 1994, Central Market’s serpentine-flow, full-view European-style layout created a completely new food shopping experience – never before offered with such entertainment and excitement. A bountiful produce department with unmatched quality and variety, a vast seafood case with selections flown to Texas from around the globe, hundreds of cheeses, and well-stocked stupendous specialty grocery aisles are among the exclusive features that make the Central Market experience unique. The retailer has eight locations in Texas. Beginning with the opening of its Fort Worth location in 2001, Central Market has grown to four stores in the DFW area: Fort Worth, Plano, Southlake and Dallas. For more information and location details, visit www.centralmarket.com.

About H-E-B
H-E-B was founded in Kerrville, Texas in 1905 with a single grocery store. For more than 100 years, H-E-B has been an innovative retailer known for low prices, fresh food, quality products and convenient services. The company has grown to more than 315 stores in Texas and Northern Mexico with more than 71,000 employees. It conducts a wide range of efforts geared toward helping the community and the environment. H-E-B is one of the largest food chains in the United States, with annual sales more than $15 billion, and is the largest privately held company in Texas. For more information, visit www.heb.com.

About Trademark
Trademark Property Company is an operator, investor and developer of enclosed regional malls, mixed-use town centers, and specialty, community and power centers. Trademark partners with commercial real estate owners, investors and retailers to unlock the full potential of their investments. Since 1991, Trademark has invested in or developed over 10 million square feet of retail and mixed-use assets worth over $1 billion. Based in Fort Worth, Texas, Trademark’s experienced team currently operates more than 5 million square feet. For more information, visitwww.trademarkproperty.com.

For media inquiries, please contact our press office:

Liana Moran
770-905-9915 Contact via e-mail