Job Posting
Marketing Intern | Baton Rouge, LA
Overview
Perkins Rowe is seeking a creative, energetic, and detail-oriented Marketing Intern to join our team for the upcoming semester. This role offers hands-on experience in “placemaking” marketing, social media strategy, and large-scale event production within a vibrant retail and entertainment environment.
Key Responsibilities
Social Media Content Creation:
- Drafting and scheduling engaging posts across Instagram, TikTok, and Facebook.
- Capturing on-site “street style” or “day in the life” photo and video content featuring our tenants and events.
- Monitoring community engagement and responding to comments/messages.
Special Events & Activation:
- Assisting in the conceptualization and logistical planning of seasonal events (e.g., concert series, holiday markets).
- Providing “boots on the ground” support during event days, including setup, vendor coordination, and live social coverage.
Tenant Relations & Asset Management:
- Liaising with retailers and restaurants to gather promotional info for the website and newsletter.
- Ensuring on-site signage and digital directories are up-to-date.
Market Research & Reporting:
- Tracking digital analytics to see which content resonates most with our audience.
- Staying on top of local trends and competitor activations in the Baton Rouge area.