Job Posting

Marketing Intern | Baton Rouge, LA

Overview

Perkins Rowe is seeking a creative, energetic, and detail-oriented Marketing Intern to join our team for the upcoming semester. This role offers hands-on experience in “placemaking” marketing, social media strategy, and large-scale event production within a vibrant retail and entertainment environment.

Key Responsibilities

Social Media Content Creation:

  • Drafting and scheduling engaging posts across Instagram, TikTok, and Facebook.
  • Capturing on-site “street style” or “day in the life” photo and video content featuring our tenants and events.
  • Monitoring community engagement and responding to comments/messages.

Special Events & Activation:

  • Assisting in the conceptualization and logistical planning of seasonal events (e.g., concert series, holiday markets).
  • Providing “boots on the ground” support during event days, including setup, vendor coordination, and live social coverage.

Tenant Relations & Asset Management:

  • Liaising with retailers and restaurants to gather promotional info for the website and newsletter.
  • Ensuring on-site signage and digital directories are up-to-date.

Market Research & Reporting:

  • Tracking digital analytics to see which content resonates most with our audience.
  • Staying on top of local trends and competitor activations in the Baton Rouge area.

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