Job Posting

Assistant Director of Marketing

Overview

This position is responsible for assisting in the creation, development, and implementation of the overall revenue generation strategies and strategic marketing direction of the shopping center. The position is event-centric and responsible for coordination and execution of all property programming. The position is also responsible for co-managing the tourism efforts as well as developing and supporting retailer relationships and marketing efforts.

PRINCIPAL RESPONSIBILITES:
  • Assist with the promotion and implementation of programming in a professional and timely manner and measurement of results
  • Calculate and maintain detailed and organized budgets for all events and ensure they adhere to budget
  • Review and understand Marketing budget, Marketing financials and various related reports
  • Review and understand center sales and traffic trends and reports, and how efforts did/did not support these goals
  • Assist with the local production and use of on-mall collateral and materials
  • Participate in Manager on Duty rotation, attend staff meetings and uphold other relevant management responsibilities
  • Assist in writing and creating retailer correspondence and communications
  • Assist Director of Marketing with coordinating tenant and partner meetings, as well as assisting with retailer events such as grand openings, seasonal in-store events, and holiday set-up
  • Communicate with the PR firm, Creative Agency, and Advertising Agency as necessary regarding events, promotions and partnerships
  • Along with the Director of Marketing, convey sales and market related information to the center’s leasing representative
  • Assist with all tourism efforts including coordination of FAMS, developing relationships with national and international tour operators and tourism trade media
MINIMUM QUALIFICATIONS:
  • BA or BS degree with emphasis in marketing or business
  • 5 years of experience in marketing, event management, public relations, social media, and budgeting
  • Knowledge of retail management, marketing and advertising and working knowledge of the media industry
  • Well-developed oral and written skills
  • Exceptional negotiating skills
  • Event planning experience
  • Sound fiscal management and budgeting skills
  • Excellent word processing, Excel, Adobe, and Power Point skills
  • Flexibility to work varied schedules including weekends and evenings
  • Some overnight travel required

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