An Interview With Paco Underhill


Terry Montesi

Tommy Miller

In celebration of our 20th Anniversary, our President Tommy Miller and I will continue our series of articles and interviews with industry icons to give back to the industry that has done so much for the people at Trademark. In this edition, we interviewed author Paco Underhill, whose books Why We Buy: The Science of Shopping, The Call of the Mall: How we shop, and What Women Want: The Science of Female Shopping, have been among the most important to the retail and consumer industry. We hope you find this informative.

Terry Montesi: What would you like to share with mall owners and investors?

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