Thought Leadership

An Interview With Martha Barletta

Trademark|September 9, 2012

Written by: Terry Montesi, CEO of Trademark

I recently had the opportunity to interview Martha Barletta, the internationally recognized consultant and author of Marketing to Women. Her answers will be beneficial to anyone in the retail world looking to better connect with their most important customers. If you’re looking for some insight into the minds of women shoppers, Martha will help.

Martha: I have been reading up on what you have done with Watters Creek and it sounds amazing.

Terry: It is shocking that it was “revolutionary” enough to be featured in the NY Times and WWD, as all we did was intentionally listen to our customer, the women shoppers.

Martha: Such a novel idea Terry. You are probably just like me these days because to you it makes sense and what a difference it makes to your business, but some people you meet are still surprised by it.

Terry: It is somewhat hard to believe.

Terry: You and I are both familiar with Conscious Capitalism, which has really focused on businesses being more conscious about how they can make the world a better place by using Capitalism as the platform. How do you think that retailers and retail places can be more conscious of women customers, and what are some specific ways to appeal to women consumers and touch them emotionally?


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