When 54th Street Grill & Bar’s lease came up for renewal, Zona Rosa’s new owner made it clear it wanted the local restaurant to stay.
What began as a conversation about adding square footage morphed into a grander vision of creating a flagship location and the restaurant’s first eatertainment concept with amenities such as outdoor pickleball courts and PGA golf simulators.
During lease discussions, Zona Rosa owner Trademark Property Co. outlined its multimillion-dollar plan to revitalize the outdoor shopping center, including updating the courtyard.
So Norsworthy countered with a different idea – allowing 54th Street to take over the 10,000-square-foot courtyard and create an eatertainment concept. Current plans call for two pickleball courts, 15 large-format TV screens, two PGA golf simulators, a regulation bocce ball court, outdoor fire pits and a space for live music. KRM also plans to offer lawn games such as jumbo Jenga and ring toss.
The restaurant group is adding about 3,500 square feet to its existing restaurant, bringing the indoor space to about 9,000 square feet. It’s also adding 12-foot garage doors, revamping the bar area and transitioning the restaurant to the 54th Street Restaurant & Drafthouse brand, which has 17 locations in Texas. As part of the Drafthouse experience, the restaurant will add a visual keg room with 100-plus kegs and 54 handpicked draft beers on tap, including local brands, served at 29 degrees. KRM expects to debut the changes in the fall.
“It’s the first time we’ve ever done this. There will
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